How to Use Snowflake to Connect Your Systems and Centralize Your Data to Prevent Customer Churn
Contributing Authors: Tyler Pollard, Emma LeMasters This is the second post in a short blog series focused on preventing customer churn using a centralized data hub. Here’s an infographic version of the series! Getting the Right Data with the Right Tools As mentioned in Part 1 of this series, our fictional company, Magenta […]
The Race for Achievement: an Olympic Marathon Tableau Analysis
The marathon is one of the most popular and captivating events of the modern Olympics. Usually scheduled on the last day, it’s an exciting, drama-infusing climax to the Summer Games. If I could choose one word that represents the spirit of the marathon, it would be achievement. As the legend goes, the first marathon is […]
4 Tips for Implementing an Effective Chatbot
By now, you’ve probably engaged with a chatbot at some point when browsing a website or using a mobile app. According to Salesforce, the number of service organizations that expect to utilize a chatbot within the next 18 months grew 136% in 2019. It’s no surprise, as it allows many of their agents to spend […]
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Call the Data Doctors, You Need Prescriptive Analytics to Save the Day!
If you’ve read the title and have in fact called your data expert or your doctor about prescriptive analytics, I commend you for taking action so quickly. But let’s hang up the phone. There’s a lot to learn about the different types of analytics and where your business might fit on the scale. Most businesses […]
How Do You Stop Customer Churn? Here’s Why a Centralized Data Hub Can Help
This is the first post in a short blog series focused on preventing customer churn using a centralized data hub. Here’s an infographic version of the series! The Problem: Recent Churn… and a Lack of Insight Here’s a problem our clients deal with all too often: miscommunication. As an example, let’s take a hypothetical […]
Tableau CRM Summer ‘21 New Features: Everything You Need to Know
Tableau CRM, formerly Einstein Analytics, was originally purpose-built as a source for aggregating Salesforce data and surfacing this data (in tables and visualizations) with the option for rapid faceting. As the tool has grown, and with the notable inclusion of Einstein Discovery, Tableau CRM has come into its own as a one-stop-shop for your Salesforce […]
Secure Your Salesforce Org with Multi-factor Authentication… Here Is Why
Security threats are ever increasing. As a result, many businesses are placing a greater emphasis on protecting their systems and data. Below are eye-opening cyber security stats: 95% of cybersecurity breaches are caused by human error. (Cybint) 88% of organizations worldwide experienced spear phishing attempts in 2019. (Proofpoint) 68% of business leaders feel their cybersecurity […]