A Closer Look at Your True Customer Acquisition Cost
You’ve no doubt heard that it’s more cost-effective to keep your existing customers than it is to acquire new ones. But even with the most successful data-driven customer retention efforts, most businesses still need to attract new customers and reach new target markets to sustain growth. The real cost of customer attrition is complex, with […]
What Makes Our Luminate Program Unique? Learn From Our 2019 Alums
One of the most significant differentiators of the Atrium team is our talent — part of which comes from Luminate, a program for recent college graduates that provides real-world consulting training and experience. The Luminate program helps recent grads with varying degrees of experience learn what they need to successfully compete and deliver in the […]
Current Mortgage Industry Challenges and Opportunities to Watch
The mortgage industry is going through changes involving a great deal of evolution around tracking applications, approvals, and servicing customers in more intuitive ways. We spoke with some of our team members across Salesforce and strategy consulting and customer engagement to dig into the main obstacles facing mortgage lenders today, as well as the unique […]
Integrating Custom Models with Salesforce Machine Learning
Machine learning problems can be divided broadly into two sections: Supervised. With supervised learning, we know what we want to predict. Specifically, we know what the target variable is. Unsupervised. With unsupervised learning, we don’t know what we want to predict. Specifically, we are working with raw data and do not have a specific target […]
Intelligent Call Deflection Strategies Help You and Your Customers
A turbulent business landscape, along with shelter-in-place mandates, have left customer service representatives dealing with a new challenge: working remotely in addition to heightened complexities due to changing cancellation policies. The sheer volume of calls coming in can easily overwhelm newly remote agents, increasing their stress levels and decreasing the quality of service they offer. […]
Check Your Progress on the Data-Driven Customer Retention Maturity Curve
The data-driven retention journey has to start somewhere. Whether your company is working off of spreadsheets, using dynamic dashboards, or modeling customer attrition trends, there’s room for improvement. Where would you plot your company on this curve right now? Every company’s journey to retain their customers is unique because needs and expectations change over time. […]
Einstein Discovery: What’s New in the Salesforce Summer ’20 Release?
Salesforce’s Summer ‘20 Release is here, and there’s been a buzz surrounding some of its enhancements and new features — particularly around Einstein Discovery. Having explored the updates firsthand and looked into the release notes from Salesforce, we spoke with some of our experts to find out what they’re most excited about. Chris Barbour, Data […]
Taking Customer Retention to the Next Level
When companies start focusing on customer retention, most find that they are playing catch up in several ways. Seeing customers leave is one thing and understanding why is another, but the critical thing that companies struggle with the most is developing methods to proactively address customer churn. Many organizations have developed some version of a […]