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Time to Break Up with Your Point Solutions?

Time to Break Up with Your Point Solutions? Wednesday, February 14, 2024 The Valentine’s season, make the switch to a solution that won’t break your heart: Salesforce UE+! Learn more about the super SKU and how this offering changes the game for enabling CRM + data + AI here.

Latané Conant on the Potential of Generative AI

Latane Conant - Insight Track

Einstein GPT, Tableau GPT, ChatGPT… Generative AI has emerged in the market with incredible buzz. But what are the real use cases and tactical approaches companies can take advantage of and employ right now? How can they plan for an increasingly AI-supercharged future? Latané Conant, Chief Market Officer at 6sense, discusses the real-world power of […]

Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce

Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce

Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]

Mark Fleming on Reaching Data Nirvana Through Centralization and Improved Access

Mark Fleming of Snowflake on Atrium's Insight Track

With more and more companies making the transition to the data economy, themes of quality, governance, and technological ROI take center stage. Mark Fleming (SVP of Sales, Americas Enterprise at Snowflake) discusses the nirvana achievement of centralized data to create meaningful outcomes, the power of communication and storytelling across internal teams to bolster collaboration and […]

Brenna Reimink and the Year of the Client for Sales Operations

With an adaptive mindset and diverse stakeholders around the same table, a future wherein salespeople grow alongside technology (rather than technology outpacing them) is possible. Moreover, it’s necessary. As a leader of strategic initiatives at Worldpay, Brenna Reimink discusses the importance of automation, societal changes, and combining big-picture goals and everyday realities to focus on […]

James Johnson On Going Faster and Getting Products into Users’ Hands Now

As the CTO of Robert Half, with more than 20 years at the company, James Johnson has overseen and championed numerous data science and AI projects at tremendous scale. With insight into what it takes to make a global deployment successful — and the competing priorities when it comes to localization and standardization — James […]

Analytics Isn’t Hard! Jason Little On Solving the Last-Mile Problem

Salesforce analytics leader Jason Little has been in the data space throughout his entire career. Formerly at companies like Oracle and MongoDB, he’s seen firsthand the industry’s attempts at centralizing massive amounts of data. He discussed the necessary shift in focus toward the end user experience rather than on technical problems, his predictions for the […]

The Next Age of Common Courtesy: Glenn Weinstein On Evolving Systems of Engagement

How can organizations use their first-party data more not only more efficiently, but more intuitively? What does the near future look like for today’s systems of engagement? A technology pioneer with experience serving in the Navy and paving the way for evolution in the Salesforce ecosystem, Twilio‘s Chief Customer Officer Glenn Weinstein knows how to […]