The Role of Churn Analytics In Modernizing Your Business

The Role of Churn Analytics In Modernizing Your Business

The importance of service modernization has become increasingly important as the economy begins to scale. Service providers are modernizing and expanding at a rate that we have never experienced. Improving customer experience comes top of mind for many leaders in the service space. However, the attempt to modernize your service business means you will have […]

What is Revenue Operations, or Revops, Anyway?

what is revenue operations

If you regularly read business blogs, attend industry conferences, or you’re just generally an “in-the-know” kind of person, you’ve very likely come across the term “revenue operations.” Just when you thought you had business models all figured out, the world turns and adds yet another department. And if you’ve ever seen a revenue operations job […]

How to Extract More Customer Lifetime Value With Intelligent Solutions

How to Extract More Customer Lifetime Value With Intelligent Solutions

Authors: Trey Worley; Dr. Kenny Flagg; Paul Harmon; Corey Maxedon What is customer lifetime value supposed to measure? Customer Lifetime Value (CLV) has been a staple marketing concept for decades. In brief, it allows companies to assess the monetary value of a customer for the entirety of the transaction relationship. This entails a shift from […]

How to Analyze Your Business’ Existing Application to Determine Its Readiness for AI

How to Analyze Your Business’ Existing Application to Determine Its Readiness for AI (1)

Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention. Atrium uses a readiness assessment that can […]

Amplify Your Customer Experience With the Right Data Infrastructure

Amplify Your CX With the Right Data Infrastructure

Webinar Amplify Your Customer Experience With the Right Data Infrastructure What you’ll learn: Not all of your relevant customer data lives in your CRM. Watch and learn best practices for leveraging third-party data sources such as Tableau and Snowflake on the Salesforce platform to turbocharge your customer experience. Unlock the Webinar

Houston, We Have A RevOps Problem

houston, we have a revops problem (2)

Webinar Houston, we have a revops problem What you’ll learn: Stop gambling with your limited marketing and sales resources. Let us show you how to take the right actions in your business to keep the customers you have and attract the ones you want (with a demo!). Unlock the Webinar

Quick Industry Perspective: Higher Education

Higher Education

Quick industry perspective: Higher Education Higher education is changing fast. How are you meeting today’s biggest challenges? There’s been a major increase in students enrolling in online universities and classes. Watch and learn how you can drive a better, more intuitive, and intelligent experience for your enrollment advisors and students by using Salesforce and Tableau.

How AI And Machine Learning Are Helping The Insurance Industry

Artificial intelligence (AI) is a technology that enables computer systems to accomplish tasks that would normally require human interaction. The use of AI has increased exponentially across all industries over the past several years. AI can help automate labor intensive processes, leading to lower costs and saved time. It can also be used to understand […]

Visualize and Prevent Customer Churn in Salesforce Using Tableau CRM and Snowflake

Visualize and Prevent Customer Churn in Salesforce Using Tableau CRM and Snowflake

By:  Katie Toyoshima, Aurora Rosin, & Nate Van Roosendaal In the first installment of this blog series, we took a look at Magenta Inc.’s issues with customer churn. In Part 2, Magenta’s Senior Data Architect, Jake, integrated the company’s data into Snowflake, alongside existing data from Salesforce. The data from the centralized data hub was […]

A Treatise on Data Science and Customer Churn

A Treatise on Data Science and Customer Churn

Contributing Authors: Peter Ottsen and Anthony Nardiello Proactively Addressing Churn with Data Science In part 1 of our series, you were introduced to Magenta Inc., a fictional company facing issues with customer churn. Elaine Gadget, Magenta’s Senior Sales Representative, has already worked with her team to identify an important problem—the sales team has no visibility […]