Salesforce Genie Launches: Here’s What it Means for Seamless, Real-Time Customer Data Flow With Salesforce CDP and Snowflake

Salesforce has a reputation for putting the customer experience at the forefront of their innovation efforts — and Dreamforce is the ecosystem’s launchpad where Salesforce products take flight. In true pre-Dreamforce fashion, Salesforce and Snowflake announced the expansion of their partnership, now enabling customers with the ability to securely share data in real time between […]

The Role of Churn Analytics In Modernizing Your Business

The Role of Churn Analytics In Modernizing Your Business

The importance of service modernization has become increasingly important as the economy begins to scale. Service providers are modernizing and expanding at a rate that we have never experienced. Improving customer experience comes top of mind for many leaders in the service space. However, the attempt to modernize your service business means you will have […]

What is Revenue Operations, or Revops, Anyway?

what is revenue operations

If you regularly read business blogs, attend industry conferences, or you’re just generally an “in-the-know” kind of person, you’ve very likely come across the term “revenue operations.” Just when you thought you had business models all figured out, the world turns and adds yet another department. And if you’ve ever seen a revenue operations job […]

How to Extract More Customer Lifetime Value With Intelligent Solutions

How to Extract More Customer Lifetime Value With Intelligent Solutions

Authors: Trey Worley; Dr. Kenny Flagg; Paul Harmon; Corey Maxedon What is customer lifetime value supposed to measure? Customer Lifetime Value (CLV) has been a staple marketing concept for decades. In brief, it allows companies to assess the monetary value of a customer for the entirety of the transaction relationship. This entails a shift from […]

How to Analyze Your Business’ Existing Application to Determine Its Readiness for AI

How to Analyze Your Business’ Existing Application to Determine Its Readiness for AI (1)

Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention. Atrium uses a readiness assessment that can […]

On-Demand Webinar: Amplify Your Customer Experience With the Right Data Infrastructure

Amplify Your CX With the Right Data Infrastructure

On-Demand Webinar Amplify Your Customer Experience With the Right Data Infrastructure What you’ll learn: Not all of your relevant customer data lives in your CRM. Watch and learn best practices for leveraging third-party data sources such as Tableau and Snowflake on the Salesforce platform to turbocharge your customer experience. Watch On Demand

On-Demand Webinar: Houston, We Have A RevOps Problem

houston, we have a revops problem (2)

On-Demand Webinar Houston, we have a revops problem https://atrium.ai/wp-content/uploads/2021/09/Quick-Take_-acclerating-revops.mp4 What you’ll learn: Stop gambling with your limited marketing and sales resources. Learn to make Tableau and Slack work in tandem to help accelerate your revenue operations. Enter: Our Revenue Operations and Churn Forecasting Dashboard! It enables leaders with a holistic view of pipeline and forecasting […]

Quick Industry Perspective: Higher Education

Higher Education

Quick industry perspective: Higher Education Higher education is changing fast. How are you meeting today’s biggest challenges? There’s been a major increase in students enrolling in online universities and classes. Watch and learn how you can drive a better, more intuitive, and intelligent experience for your enrollment advisors and students by using Salesforce and Tableau.