A Great Service Cloud Implementation Begins With a Great Customer Experience Strategy

A Great Service Cloud Implementation Begins With a Great Customer Experience Strategy

There is no doubt that Salesforce’s Service Cloud offers many great features. In Gartner’s famous magic quadrant analysis, Service Cloud is way up and to the right. That means by Gartner’s analysis, Service Cloud has the most complete vision along with the ability to execute that vision in the industry, and it’s not even close. […]

3 Benefits of Salesforce Experience Cloud That Help Power Your CRM Strategy

We like to think of customer relationship management (aka CRM) strategy as something new. But even in medieval times, merchants and tradespeople used strategy to better connect with their customers. Medieval merchants would use location to find the right customers — think of horse dealers at the city gate, or book merchants by the cathedral. […]

Salesforce Genie Launches: Here’s What it Means for Seamless, Real-Time Customer Data Flow With Salesforce CDP and Snowflake

Salesforce has a reputation for putting the customer experience at the forefront of their innovation efforts — and Dreamforce is the ecosystem’s launchpad where Salesforce products take flight. In true pre-Dreamforce fashion, Salesforce and Snowflake announced the expansion of their partnership, now enabling customers with the ability to securely share data in real time between […]

The Role of Churn Analytics In Modernizing Your Business

The Role of Churn Analytics In Modernizing Your Business

The importance of service modernization has become increasingly important as the economy begins to scale. Service providers are modernizing and expanding at a rate that we have never experienced. Improving customer experience comes top of mind for many leaders in the service space. However, the attempt to modernize your service business means you will have […]

What is Revenue Operations, or Revops, Anyway?

what is revenue operations

If you regularly read business blogs, attend industry conferences, or you’re just generally an “in-the-know” kind of person, you’ve very likely come across the term “revenue operations.” Just when you thought you had business models all figured out, the world turns and adds yet another department. And if you’ve ever seen a revenue operations job […]

How to Extract More Customer Lifetime Value With Intelligent Solutions

How to Extract More Customer Lifetime Value With Intelligent Solutions

Authors: Trey Worley; Dr. Kenny Flagg; Paul Harmon; Corey Maxedon What is customer lifetime value supposed to measure? Customer Lifetime Value (CLV) has been a staple marketing concept for decades. In brief, it allows companies to assess the monetary value of a customer for the entirety of the transaction relationship. This entails a shift from […]

How to Analyze Your Business’ Existing Application to Determine Its Readiness for AI

How to Analyze Your Business’ Existing Application to Determine Its Readiness for AI (1)

Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention. Atrium uses a readiness assessment that can […]