Introducing AnalyticsKatas: Challenges to Help You Skill up in CRM Analytics

Introducing AnalyticsKatas Challenges to Help You Skill up in CRM Analytics

In your journey to learn CRM Analytics, have you ever felt like there was a gap between an idea and the solution? You wanted to implement a really cool feature, but couldn’t find the right guide to get you there. Something beyond Trailheads and help articles… Enter AnalyticsKata. What is a Kata?  A kata is […]

Leveraging a Modern Data Stack: Analytics Tooling for BI Modernization

Leveraging a Modern Data Stack: Analytics Tooling for BI Modernization

Almost twenty years ago, a colleague and I used to regularly refer to Excel as the “super tool” because it seemed like more often than not it was at the heart of business processes for companies we worked with. At the time, there were a lot of situations where Excel did as good a job […]

Atrium’s 2022 in Review: The Highlights and Industry News That Made Our Year

Our team and our business is another year older and wiser. At Atrium, 2022 has been a fast-paced yet reflective year defined by in-person ecosystem events and volunteerism, major industry announcements, significant growth for ourselves and our customers, exciting updates from partners, and so much more. When a year comes to a close, so often […]

How to Leverage the Snowflake to Salesforce CRM Analytics Direct Data Connection

How to Leverage the Snowflake to Salesforce CRM Analytics Direct Data Connection

Authors: Tyler Pollard, Buzz Wells With the introduction of Salesforce Genie at Dreamforce ‘22, Salesforce is giving its customers the capability to connect with data across various platforms in real-time, in one place. Not only will users be able to connect to customer data at scale, but they’ll be able to engage with it holistically, […]

Data Trends to Know: Salesforce Genie, Slack Updates, and the Current Economy

Data Trends to Know Salesforce Genie, Slack Updates, and the Current Economy

The big announcements and session content at this year’s Dreamforce did not disappoint. Announcements around data seemed to center around three common themes: Salesforce Genie, Slack, and the current economy. Going into more technical detail around each, we’ll ensure you’re better prepared for the changes and advancements to come. What’s next for Salesforce Genie The […]

Your Dreamforce 2022 Recap: Salesforce Genie, Slack Canvas, and Being Back in SF

dreamforce 2022 recap from atrium

For the first time since 2019, Dreamforce was back in its fullest action, live in San Francisco — as well as streamed to thousands of us virtually via Salesforce+ for free. Dubbed a “family reunion,” Salesforce’s biggest annual event brought together Trailblazers, customers, partners, and friends. With it, as many surprises as you’d expect from […]