Intelligent Experience Mixology: Cocktail Recipes for Every Occasion

I often joke that my wife and I have very heavy hobbies. Literally. In addition to us both being avid readers (aka book hoarders), I’ve spent the past decade building a full bar in our basement. In honor of our combined interests, we named our underground bar “The Imbibrary.” The difference between making a mediocre […]

Using Tableau to Identify at-Risk Customers and Prevent Churn

In my last Tableau blog post, I discussed the advantages to using Tableau as a tool during machine learning model development, both for exploratory data analysis and for disseminating model results in an interpretable way to business consumers. Let’s take that one step further and look at a specific use case that is common for […]

How to Unlock Account Potential and Recognize Revenue

Account growth and retention is not a new focus, but the way we prioritize and achieve it has changed in recent months. According to American Banker, “Two-thirds (68%) of respondents to the latest Arizent survey of 450 executives say their companies experienced moderate to considerable challenges on customer acquisitions due to the impact of COVID-19. […]

Why Add Intelligent Decisions to Your Customer Community?

Today, almost every company has a customer community of some type. For some, it’s not much more than a help desk where you submit tickets. Others might go a step further and allow you to place orders. The questions to think about are: Does your customer community help drive your business? Does your customer community […]

On-Demand Webinar: Trends in Financial Services with Salesforce Artificial Intelligence

On-Demand Webinar Trends in Financial Services with Salesforce Artificial Intelligence Overview This webinar focuses on common use cases in Financial Services for embedding intelligence into the Relationship Manager’s use of Salesforce – whether you are a Banker, Wealth Advisor, or Insurance Agent. Understand how data from Salesforce and other external systems can provide predictive capabilities, […]

Dreamforce 2019: Analytics First Impressions

Dreamforce 2019 was a whirlwind of activity and announcements and the analytics space was no exception. While more details will be shared in the coming weeks and months on new features and functions, I thought it would be helpful to share some first impressions. The Einstein team is making a major investment in industry-specific solutions. […]