Arijit Sengupta On the Secret to Success With AI Adoption
So many AI projects fail… but why? There’s been increased interest around AI for years, with more organizations claiming it as a priority for business transformation. But adoption and ROI can be complicated for those just starting out with AI. Our CEO Chris Heineken spoke with Arijit Sengupta (Founder and CEO, Aible) about his years […]
Salesforce Analytics and Solution Engineering With Steve Brown of Salesforce
Patterns around analytics and AI are changing — and CRM Analytics (formerly Tableau CRM) is at the forefront of many of them. Our CEO Chris Heineken spoke with Steve Brown (Sr. Dr. Tableau CRM Solution Engineering) about his journey at Salesforce, unpacking the differences between Tableau and Tableau CRM for newcomers to analytics, and how […]
Salesforce’s Anthony Rizzo Discusses Financial Services Customer Success
The expectations we have for customer success in financial services are changing. To explore the market and talk about major emerging themes from the Salesforce perspective, our CEO Chris Heineken spoke with Anthony Rizzo (Senior Vice President, Customer Success, Financial Services at Salesforce). They discussed the top success patterns that separate average Salesforce outcomes from […]
David Gibbons on the Evolution of Product Marketing at Salesforce
Those in the Salesforce ecosystem have seen the incredible progression of Salesforce analytics and AI solutions over the years. But David Gibbons, Senior Director of Product Marketing at Salesforce, has lived it firsthand — having experienced major transitions and growth in the form of Wave, Einstein, and Tableau. Our CEO Chris Heineken spoke with David […]
Predicting the Future of Predictive Analytics
There has been a great deal of investment from technology platforms and purpose-built AI companies around embedded predictive analytics. How did we get here and where are we headed next? Philip Cooper (VP, Product, Tableau CRM) spoke with Atrium CEO Chris Heineken about his own evolution with Tableau CRM (formerly Einstein Analytics), common success factors […]
Challenges and Changes in the Mortgage Industry With Salesforce
As the Global Head of Mortgage & Lending at Salesforce, Geoff Green has seen the challenges and changes across the mortgage industry through COVID-19 firsthand. He spoke with Atrium CEO Chris Heineken about his path to mortgage and lending at Salesforce, the evolution of analytics and machine learning in the industry, Financial Services Cloud for […]
An Inside Look at Sales Productivity With Nutanix
Businesses have a lot to consider when it comes to investments in sales productivity — particularly those that have invested in legacy IT. Dana Clark (Director, Sales Processes and Capabilities at Nutanix) spoke with our CEO Chris Heineken about business transformation in light of COVID-19, putting analytics and AI at the forefront of future sales […]
A Timely Call for Systems of Intelligence and the Future of Salesforce Analytics
Our mindset around systems of intelligence has shifted with the times. Businesses have turned to Salesforce — and specifically CRM Analytics (formerly Tableau CRM) — to reap the benefits of predictive analytics and industry-specific use cases. Which industries are most aggressive in their approach toward analytics and AI transformation in light of Covid-19? What can […]
Opportunities and Obstacles Facing Students and Institutions in Higher Ed
Higher education as we know it is changing. With the advent of Covid-19 and the increasingly complex nature of the student journey, universities are experiencing new challenges and opportunities for improvement at a rapid pace. How can universities identify at-risk students and engage them sooner? Where is the breakdown between acceptance and enrollment? What common […]