Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce
Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]
Mark Fleming on Reaching Data Nirvana Through Centralization and Improved Access
With more and more companies making the transition to the data economy, themes of quality, governance, and technological ROI take center stage. Mark Fleming (SVP of Sales, Americas Enterprise at Snowflake) discusses the nirvana achievement of centralized data to create meaningful outcomes, the power of communication and storytelling across internal teams to bolster collaboration and […]
Karthik Venkatesh on Data as a Digital Asset and What It Means for Digital Transformation as We Know It
As a digital transformation leader at the intersection of technology and higher education, Adtalem‘s Karthik Venkatesh knows how to navigate investments in CRM, analytics, and AI with a focus on the user. For institutions and students alike, data is only as good as its applicability — and that begins with a data strategy that drives […]
The Next Age of Common Courtesy: Glenn Weinstein On Evolving Systems of Engagement
How can organizations use their first-party data more not only more efficiently, but more intuitively? What does the near future look like for today’s systems of engagement? A technology pioneer with experience serving in the Navy and paving the way for evolution in the Salesforce ecosystem, Twilio‘s Chief Customer Officer Glenn Weinstein knows how to […]
Andy Badstubner On Using Data to Predict, Prioritize, and Surface Surprising Insights
You don’t know what you don’t know… but your data does. Uncovering unexpected data insights is a superpower, but only for those who know how to leverage the systems of engagement at hand. Andy Badstubner, a leader in the mortgage industry, discussed changes in the data innovation space with our CEO Chris Heineken and the […]
Mariano Salatino Discusses the Dangers of Rushing to Deploy… and Going Beyond the Systems Themselves
The ability to adapt to new technologies and processes, let alone implement them, can prove challenging for many organizations at different stages of growth. Mariano Salatino, who runs Sales Operations at Appian, spoke to our CEO Chris Heineken about the dangers of rushing to deploy without realigning processes, data, governance, or even knowing what success […]
Claire Bolton On Successful Adoption Across Sales Ops and RevOps
What does it take to be successful with change management, adoption, and engagement in today’s technologies for those in sales and revenue operations (aka revops)? What about streamlining the experience for users across systems? Claire Bolton, the Global Director of Sales Operations at CooperVision, spoke with our CEO Chris Heineken about prioritizing transparency, communication, and […]
Peter MacDonald On the Move to Modern Data Architecture
The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best to do it. Our CEO Chris Heineken spoke with Peter MacDonald (Head of Strategic Partnerships, […]
Arijit Sengupta On the Secret to Success With AI Adoption
So many AI projects fail… but why? There’s been increased interest around AI for years, with more organizations claiming it as a priority for business transformation. But adoption and ROI can be complicated for those just starting out with AI. Our CEO Chris Heineken spoke with Arijit Sengupta (Founder and CEO, Aible) about his years […]
Salesforce Analytics and Solution Engineering With Steve Brown of Salesforce
Patterns around analytics and AI are changing — and CRM Analytics (formerly Tableau CRM) is at the forefront of many of them. Our CEO Chris Heineken spoke with Steve Brown (Sr. Dr. Tableau CRM Solution Engineering) about his journey at Salesforce, unpacking the differences between Tableau and Tableau CRM for newcomers to analytics, and how […]