How to Get the Most Out of Salesforce Event Monitoring

How to Get the Most Out of Salesforce Event Monitoring

As your Salesforce application expands and matures, it’s common for administrators to experience growing pains. As the list of integrations, flows, and user types grows, it can be hard for Salesforce managers to identify problematic pages and other areas of improvement. One add-on that can provide a whole new dimension of system analytics is the […]

Considering a Tableau Cloud Migration? Here’s What You Need to Know

Considering a Tableau Cloud Migration Here’s What You Need to Know

Tableau Cloud, formerly known as Tableau Online, represents Salesforce’s next generation of the Tableau analytics platform. It includes innovations to boost productivity by quickly delivering intelligent, powerful, easy-to-use analytical tools to help anyone uncover insights and confidently make data-driven decisions. According to Tableau, 70% of new customers choose Tableau Cloud over an on-premise or hybrid […]

5 Big Takeaways from Tableau Conference 2022

For the first time in over two years, the Tableau #datafam was back together in person for Tableau Conference 2022 (aka TC22). The annual conference, traditionally held in the fall, shifted to spring for 2022. Here are my five biggest takeaways from the week in Las Vegas. Get Ready for more Tableau Cloud (formerly Tableau […]

Good News: We Specialize in Data Engineering So You Don’t Have To

Good News We Specialize in Data Engineering So You Don't Have To

Businesses today, both large and small, are making significant investments in replacing manual, paper-based processes and legacy IT to modern, real-time, data-driven systems that are easily integrated. The initial driver for this shift, commonly referred to as “digital transformation,” was the replacement of paper-based processes with digital ones. Now, many firms have moved beyond “lifting […]

How to Leverage the 3 Tiers of Forecasting in Tableau

How to Leverage the 3 Tiers of Forecasting in Tableau

Anyone who has ever analyzed a dataset using Tableau would be able to speak to its power and flexibility. One way to get even more out of the tool is by utilizing its forecasting capabilities. These modeling techniques range from being as easy as dragging and dropping, to having to flesh out multiline Tableau functions/code. […]

Going Beyond Creating an Anonymous Leaderboard – Part 2

Going Beyond Creating an Anonymous Leaderboard-Part 2

In the first part of this series, we discussed developing an anonymous leaderboard at the individual contributor level. We created a bar chart that caused the dashboard to show the user who was viewing the dashboard their information, and make everyone else in the leaderboard anonymous. If you haven’t read part 1, check it out […]

Iron Viz 2022: A Behind-The-Scenes Look with Our Tableau Experts

Iron Viz is the world’s largest data visualization competition. Three finalists compete live in front of thousands to build a visualization in Tableau in just twenty minutes from the same data. (You can watch past competitions here.) Like the qualifier leading up to it, contestants’ vizzes are scored based on analysis, storytelling, and design. The […]

March Madness: Rating NCAA Basketball Teams with Einstein Discovery

March Madness raiting NCAA basketball teams with eistein discovery

Ah, March. Winter’s icy grip is fading; spring is just around the corner; and the sights and sounds of college basketball are quickly approaching. Who doesn’t love a little March Madness? In Spring 2020, Atrium’s Data Science team asked a question: what if we used Einstein Discovery to build a model to identify the best […]

The Most Intelligent Ad Sales Tech Stack for Your Sales Team

The Most Intelligent Tech Stack for Ad Sales

In today’s world, advertising and technology go hand-in-hand. From custom sponsorships to catered targeting, unique advertising offerings and vast media channels make a playground for advertisers. Because of this, the back-end technology that fuels ad sales teams is so important in order to keep up with an ever-changing, fast-paced industry. Whether a company is just […]

Analytics Isn’t Hard! Jason Little On Solving the Last-Mile Problem

Salesforce analytics leader Jason Little has been in the data space throughout his entire career. Formerly at companies like Oracle and MongoDB, he’s seen firsthand the industry’s attempts at centralizing massive amounts of data. He discussed the necessary shift in focus toward the end user experience rather than on technical problems, his predictions for the […]