Deeper Audience Insights and Targeted Marketing in the Live Entertainment Industry
Deeper Audience Insights and Targeted Marketing in the Live Entertainment Industry
On-Demand Webinar: Data Sharing Reinvented: Discover the Power of Snowflake Data Clean Rooms
On-Demand Webinar Data Sharing Reinvented: Discover the Power of Snowflake Data Clean Rooms With disparate data sources and major changes in the market, media businesses are looking to Snowflake’s data clean rooms to comply with security rules around consumer data while still providing access and analysis of valuable first- and third-party data. Join us for […]
How to Use Einstein GPT in Salesforce and Other Generative AI Solutions
Authors: Paul Harmon and Josh Fleischer Interested in getting the most out of generative AI embedded in CRM? Many companies are. A recent study by McKinsey indicated that commercial leaders think organizations should be using machine learning and generative AI “often” or “almost always.” Salesforce recently announced a partnership with generative AI giant OpenAI, and rolled out a […]
On-Demand Webinar: Salesforce Data Cloud for Media Publishers: Integration Updates to Salesforce Data Cloud, Tableau, and CRM Analytics
On-Demand WebiNar Salesforce Data Cloud for Media Publishers: Integration Updates to Salesforce Data Cloud, Tableau, and CRM Analytics The combination of Salesforce Data Cloud, Tableau, and CRM Analytics is creating new ways for media companies to unlock the potential of customer data. Join us as industry leaders showcase the different real-time data integration options and […]
Kendall Mercado Announced as Media Industry Lead, Solidifying Atrium’s Growing Media Practice
Atrium bolsters a growing CMT footprint with the appointment of a new Media Industry Lead Indianapolis, January 18, 2022 – At the forefront of consulting services and solutions built on the Salesforce platform, Atrium has a known presence and stake in the ecosystem that has grown exponentially since its founding five years ago. With proven […]
Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce
Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]
CRM for Ad Sales: Why User Experience is Key
Do you read your vehicle’s manual before you get into your car to drive to the grocery store? I bet the answer is no, right? Once you learn the fundamentals of the road and the basic functions of the vehicle, you’re likely to only use the manual when things go wrong. And that makes sense; […]
Leveraging Ad Sales Analytics from Pre-Sell to Post-Sell
The market has become saturated with advertising platforms over the past 10-20 years. From streaming to social, cable to e-commerce, advertisers can have their pick of what audiences they want to target and how. So how do advertising platforms gain an edge on the competition? A huge advantage that modern ad sales teams have over […]
On-Demand Webinar: Tableau Cloud – What to Know and How to Plan for Your Analytics Roadmap
On-Demand Webinar Tableau Cloud: What to Know and How to Plan For Your Analytics Roadmap Whether you’re brand new to Tableau or considering migrating to Tableau Cloud from Tableau Server or a legacy solution, you need to know what your options are. Join us as we explore common questions around the Salesforce analytics roadmap, Tableau […]