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Kendall Mercado in Media at Atrium - PR Announcement

Kendall Mercado Announced as Media Industry Lead, Solidifying Atrium’s Growing Media Practice

Atrium bolsters a growing CMT footprint with the appointment of a new Media Industry Lead

Indianapolis, January 18, 2022 – At the forefront of consulting services and solutions built on the Salesforce platform, Atrium has a known presence and stake in the ecosystem that has grown exponentially since its founding five years ago. With proven excellence in media and entertainment as a Salesforce partner, Atrium has already begun to deliver on its plans for media growth and evolution for 2023 and beyond.

Today Atrium has announced an exciting leader for its growing roster of media industry experts: Kendall Mercado, who has spent the past decade building out Salesforce solutions for media companies, specializing in ad sales. Most recently an Analytics Lead at Atrium, Mercado has brought technology solutions via Salesforce for the entire sales process to media startups and enterprises, both traditional and digital. She has implemented solutions for all manner of Salesforce and related technologies, such as Sales Cloud, CRM Analytics, OMS Integrations, Self-Service, Inventory, and more — helping ad sales companies cover all parts of the process from pre-sale to post-sale.

“Kendall brings a deep understanding of the media industry and how to solve business challenges by taking a data-driven approach,” said Colin Gelfer, SVP of Sales and Co-Founder of Atrium. “Our ambition is to be the #1 media partner in the Salesforce ecosystem and Kendall’s expertise will be a big driver of our future growth in this vertical.”

Today’s market is saturated with advertising platforms, making two things essential for publishers to get advertising spend: performance data and custom audience targeting. As a result, media publishers are turning to a more data-driven business approach and looking for partners whose philosophies align.

“I’m thrilled to be stepping into this new role at a time when data insight is such a hot topic in the media industry. I’m confident that the Atrium team can help unlock essential insights for media companies and I’m excited to be a part of it,” said Mercado, Media Industry Lead at Atrium. “I truly believe that a system is only as good as the insights you can pull from it, and I know firsthand that Atrium agrees and practices that mentality as well. I think there’s a large gap to fill within media companies in terms of data-driven insight and Atrium isn’t afraid to take that on.”

About Atrium

Atrium is a consulting services partner that helps advise, implement, optimize, and manage analytics, AI, and machine learning solutions on the Salesforce platform and related technologies such as Tableau, Snowflake, MuleSoft, AWS, and Slack. We combine industry expertise, leading cloud platforms, and data science to help our customers become data driven and solve their most important challenges. Learn more at