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Taking Customer Retention to the Next Level

When companies start focusing on customer retention, most find that they are playing catch up in several ways. Seeing customers leave is one thing and understanding why is another, but the critical thing that companies struggle with the most is developing methods to proactively address customer churn. Many organizations have developed some version of a […]

Father’s Day – As Told by the Dads of Atrium

It has been said that “a father is someone you look up to no matter how tall you grow.” When you think about that, the same can be applied in business. A good professional mentor is someone who’s earned your respect and from whom you will seek advice even once your career has advanced. Does […]

What Is “Summer Melt” in Higher Ed? And How Can You Combat It?

The term “summer melt” is used in the education space to describe a phenomenon in which a student thought to be college-bound doesn’t appear. Definitions differ based on the interested party. To the university administration, this vexing problem appears when a student pays their deposit (indicating they’ll be attending) then either decides to attend another […]

How Can Universities More Efficiently Attract and Enroll Students?

It can often feel that everything in higher education is becoming more expensive. From increasing investment in student opportunities and offerings (academic and extracurricular) to staffing reasonable class sizes, to covering shortfalls in external research funding, any source of cost savings through innovation must maintain quality education without breaking the bank. One oft-ignored cost in […]

Opportunities and Obstacles Facing Students and Institutions in Higher Ed

Higher education as we know it is changing. With the advent of Covid-19 and the increasingly complex nature of the student journey, universities are experiencing new challenges and opportunities for improvement at a rapid pace. How can universities identify at-risk students and engage them sooner? Where is the breakdown between acceptance and enrollment? What common […]

Contact Tracing: Focusing on the Health of Your Employees With Work.com

In our two-part series focused on helping businesses ramp back up following Covid-19, we discuss expanding the possibilities around workforce scheduling and optimization, employee sentiment with Einstein, and intelligent contact tracing. In Chris Barbour’s post on workforce scheduling and optimization, he and Eric Loftsgaarden detailed the ways in which Salesforce and Work.com are minimizing risk […]

Back to Business With Work.Com: Minimizing Risk, Maximizing Reward

An important part of our charter as a company is to help our customers get back to business, with a current focus on minimizing workforce risk and keeping teams healthy and productive. We are excited about the ideas being launched in the market by Salesforce around Work.com, and helping businesses start their journey toward recovery. […]

The Case of the Missing Order: How AI Improves Customer Retention

Today’s challenging times are proving that customer service and customer retention are more important than ever. Imagine the following all too relatable scenario: you just ordered a case of toilet paper from your favorite online retailer. You’re elated as you managed to find it at a normal price, and it’s set to deliver this week, […]

Surfacing Einstein Discovery Results in Your Snowflake Data

A single source of data will allow organizations to quickly build data models and analytical dashboards using data across business units and systems. A native connector from Einstein to Snowflake eliminates the need for potentially costly middleware and significantly simplifies the integration between these systems. But before we can dig into building a model with […]