Ahead of the Curve: Data Analytics Maturity Model Guidance
After having a front row seat to hundreds of Atrium projects over the last five years that typically focused on the intersection of data, analytics, and CRM strategy, I started to see a trend emerging among our most successful customers. Those that understood the relative maturity of their data as well as the tooling they […]
Getting Started with Salesforce Service Intelligence
With live chat, virtual assistants, email support, self-service portals, community forums, and more, great customer service looks different than it once did. Providing intuitive, accessible, and personalized support is crucial in every industry today and businesses have to adapt to keep pace with changing expectations. With Salesforce Service Intelligence, customer service teams can tap into […]
AnalyticsKata: Dynamically Display Sales Rep Performance Using Only Text
Sometimes the best way to display data isn’t a bar chart, or a table. Instead, you might want to create dynamic and data-powered views using just text. That’s what we’ll be doing for this week’s AnalyticsKata, where we’ll display sales performance using nothing but text! (New to the idea of an AnalyticsKata? Refer back to […]
5 Benefits of Building Data Pipelines with Snowpark
Having access to reliable, up-to-date data is critical for all analytics and data science workloads. Data pipelines are an essential piece of this process, moving and transforming data in order to enable this access to reliable and clean data. Taking your data pipeline architecture to the next level with Snowpark There are many different methods […]
A Beginner Guide to Snowflake Row Access Policies
Many Snowflake environments need to limit data sets to particular user groups. These can be based on accounts, regions, departments, etc. In a Salesforce ecosystem, accounts typically will only be viewable by the sales team associated with the account. There may be hierarchies for who can see sets of accounts, as compared to the individual […]
6 Misconceptions about Modern Data Architecture: How Snowflake and Salesforce Work Together
Salesforce customers generally choose the leading CRM platform because it streamlines their sales, marketing, and customer service processes with data analytics and insights. But to further enhance the capabilities of Salesforce (and specifically their Salesforce data), many Salesforce customers are also starting to leverage Snowflake Data Cloud as they move toward a more modern data […]
Takeaways from Dreamforce 2023 to Guide You through the Rest of the Year
After you’ve left Moscone (or the Atrium Lounge!) in your sneakers and your Trailblazer hoodie, backpack and swag-filled tote bag in tow, it’s easy to succumb to information overload. The announcements, the live demos, the guided tutorials and masterful roadmapping, the meetings, the goal setting, the coffee, the coffee… It’s a lot to take in. […]
Snowflake Marketing Analytics: Drive Marketing Success with a Single View of the Customer
I still remember the exact moment I first realized my marketing data was trapped. A long time ago in a land far away, I was digging into the journey of a web conversion that excited me because it was a great lead and I was determined to replicate its success. Like many marketing automation tools, […]
How to Get Started in Data Science and AI with Snowflake’s Snowpark
Is your business fully harnessing the power that AI has to offer? Whether it be using predictive machine learning tools to acquire new customers or retain existing ones, or leveraging generative AI capabilities to increase the productivity of your workforce, use cases — and the potential for your data science strategy — are virtually endless. […]