Salesforce Powers the Intelligent, Autonomous Enterprise by Connecting Einstein GPT and Data Cloud to Flow
Originally published by Salesforce. Read their announcement. With generative AI, real-time data, and capabilities in Flow, customers can use natural language to create intelligent, automated workflows that use real-time signals — such as changes in customer behavior or market conditions — to trigger actions Customers like Sunnova are using automation to build personalized experiences for […]
Inside the Salesforce Data Cloud Spring 2023 Release and New Starter Pack
Contributors: Braden Larmon, Rick Arnett, and Patrick Scherder Salesforce Data Cloud is an evolution of Salesforce CDP that more completely connects Salesforce and third-party data. This will enable a true 360-degree view of the customer and personalized engagement at scale — essentially helping you get more out of customer data across multiple Salesforce orgs without […]
What Can ChatGPT Do for the Enterprise? Here are Implications and Opportunities to Know
Authors: Paul Harmon and Josh Fleischer In November of 2022, ChatGPT, a groundbreaking new chatbot that produces remarkably natural and accurate text responses, launched. The sheer effectiveness of the tool made it a topic of significant discussion, and it very quickly became a well-known tool not only in the AI and machine learning world, but […]
Want to Build a Data-Driven Business? Start with Snowflake and BI Modernization
You might already know something about Snowflake’s Data Cloud as a modern approach to handling data. Meaning that it offers scalability, simplified management, robust data security, and reliable data governance to IT professionals. It also has features like data sharing and zero-copy cloning, which saves money on storage. And as a leader, you have to […]
AnalyticsKata: How to Create a MadLibs Game in CRM Analytics
My favorite way to learn CRM Analytics is by building solutions that do not resemble dashboards. At Atrium, we have used these “CreativeKatas” (aka AnalyticsKatas — get to know more with our first one introducing AnalyticsKatas) to encourage our team to push the platform beyond the traditional dashboard implementation. Today, I will walk you through […]
Solve Your Machine Learning Data Scalability Problem with Snowflake’s Snowpark
Data is the lifeblood of organizations. But understanding data and using it to drive meaningful insights can be a real challenge. Many data scientists spend a lot of time wrangling data instead of focusing on what matters — creating models that deliver real value for their business. In many ways, the promise of machine learning […]
Enable Repeatable Analytics with Snowflake and dbt
Starting a new year usually comes with some immediate analytics challenges: reporting on year-end consumption, generating target lists, and forecasting metrics for the coming months. Quickly addressing these challenges enables organizations to kickstart their year. How quickly is your organization answering these questions? And are the answers accurate? A critical component of accomplishing this is […]
7 Steps to Ensure Internal Adoption of a Modern BI Architecture
Creating a data-driven culture is essential for companies to stay competitive. By leveraging data to inform decision-making, companies can gain a significant advantage over their competitors by improving operational efficiency, and driving growth. However, building a data-driven culture is not a simple task, and requires a concerted effort from all levels of the organization. Even […]