CRM for Ad Sales: Why User Experience is Key
Do you read your vehicle’s manual before you get into your car to drive to the grocery store? I bet the answer is no, right? Once you learn the fundamentals of the road and the basic functions of the vehicle, you’re likely to only use the manual when things go wrong. And that makes sense; […]
Snowflake, Salesforce, and Tableau — The Trio for Modern Data Literacy
Being a data-driven customer nowadays can be confusing. There are so many choices, and your data lives in very diverse sources. Let me shout something from the top of a mountain—being on the cloud makes it easier and safer. I can be biased since I’ve spent a few years at Snowflake. However, having taken a […]
Data Lake vs Data Warehouse: What’s the Difference?
Do you ever wonder where your information is stored when you log into any of your online accounts? What about when you take a picture and back it up on the cloud, where does it go and how is it stored? There’s a whole science around data storage, and you may have heard the terms […]
Benefits and Use Cases of AI In the Medical Device Industry
Artificial Intelligence enables machines to learn from experiences, which gives them more power and the ability to perform tasks that previously required humans. AI-Driven technologies like self-driving cars and social media monitoring are dependent on deep learning, natural language processing, and machine learning. Using these technologies, computers are trained on large amounts of data to […]
Getting Started With Salesforce Revenue Intelligence
Earlier this year, Salesforce released a new product called Revenue Intelligence, a fascinating combo product that helps organizations pinpoint how they are tracking targets and framing their forecasts. Revenue Intelligence includes a combination of slick custom Lightning components, embedded Einstein predictions, and pre-built CRM Analytics dashboards. At times, it’s been positioned as a “CRM Analytics […]
Leveraging Ad Sales Analytics from Pre-Sell to Post-Sell
The market has become saturated with advertising platforms over the past 10-20 years. From streaming to social, cable to e-commerce, advertisers can have their pick of what audiences they want to target and how. So how do advertising platforms gain an edge on the competition? A huge advantage that modern ad sales teams have over […]
Data Mesh and the Rise of Data Lakehouse
Contributor: Rick Arnett Data Mesh is a new paradigm for managing enterprise data. Created in 2019 by Zhamak Dehghani, it directly addresses some of the biggest challenges facing data architects and data engineers head-on. It also borrows ideas from big IT Agile, microservices, and domain driven development. Before we talk about data mesh, let’s take […]
What Is an Interface In Apex Salesforce and How to Use It
An interface is like a class that does not have any of its methods implemented. Each method’s body is empty; all that is present are the method signatures. Because they isolate the precise implementation of a method from its declaration, interfaces can be used to add an abstraction layer to your code. As a result, […]