What Are the Objects that Make Up Salesforce’s Sales Cloud?
If you’re reading this, it’s very likely that you’re familiar with Sales Cloud. It’s part of the Salesforce platform, and its main focus is to increase the effectiveness of the sales team in an organization. The main thing that sets Sales Cloud apart from the competition is its ability to combine customers’ account info with […]
A Complete Guide to Building Effective Salesforce Einstein Bots
If you’re unfamiliar with Salesforce Einstein Bots, they are chatbots. Chatbots are great for customer service as they give you the ability to respond instantaneously. If designed well, the conversation could sound very human and natural. Also, chatbots can significantly reduce agents’ workloads as they replace most of the repetitive manual tasks of answering questions […]
Predictive Analytics In Banking: How It Helps Lenders Succeed
Predictive Analytics has the power to revolutionize almost any industry. It’s especially useful for financial institutions like banks and fintech firms because they help gain access to the subconscious behavior of customers. This includes their spending and saving habits, social habits, and more. We can use this data to personalize service for customers and customize […]
Salesforce Health Cloud: How It Helps the Healthcare Ecosystem
Healthcare has been one of the most disruptive industries, pushing all life sciences and healthcare organizations to constantly adapt and evolve. The most successful healthcare organizations procure technology and services that empower them to create the best connected experience for patients. Salesforce Health Cloud offers the intelligent capabilities you get with the traditional CRM, as […]
“Who Sees What” – What to Know About Salesforce’s Sharing Rules
Record sharing and data security is at the heart of every Salesforce org. It’s critical that the right people have the right access to the right data. Achieving this goal isn’t always simple. A doctor friend at a thriving multi-office practice told me he was sick of not having access to the basic patient details […]
How to Import External Data With Salesforce Connect
“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee Insights derived from numerous data sources are what drive business decisions worldwide. But this is hindered when the accessibility of those sources is blocked or reduced due to a lack of tools required to access them. This is a […]
Snowflake Summit 2022 is Over – Here’s What We’ve Learned
Contributor: Matt McGorrey Snowflake is more than just cloud data storage Following Snowflake Summit 2022, it’s clear that the company wants to be the number one “data cloud,” and that means more than just storing data. Snowflake wants their platform to support the next generation of data science, analytics, and data-first applications. They announced Native […]
AI In Banking: What Are the Most Prominent Use Cases?
Over the past few years, A.I. and machine learning have disrupted the entire landscape of how we consume products and services as customers. This trend continues as more companies are starting to realize the benefits of incorporating big data and machine learning into their business models and as a part of the services they offer. […]