Iron Viz 2022: A Behind-The-Scenes Look with Our Tableau Experts
Iron Viz is the world’s largest data visualization competition. Three finalists compete live in front of thousands to build a visualization in Tableau in just twenty minutes from the same data. (You can watch past competitions here.) Like the qualifier leading up to it, contestants’ vizzes are scored based on analysis, storytelling, and design. The […]
The Mortgage Lending Experience is Improving Thanks to AI
Were you one of the many people who purchased or even refinanced a house in the last two years? You wouldn’t be alone. Today’s world is more and more about the customer experience and how we are treating the customer throughout the process. Imagine how putting the customer first would shake up the mortgage industry […]
Optimizing Data Analytics for Ad Sales is a Winning Strategy
So what do the Academy Awards and data analytics have in common? They are both very popular and highly valued in the media and entertainment industry. While the Academy Awards have been around for decades, data analytics is a relative newcomer that is transforming the media and entertainment industry landscape by providing powerful actionable insights […]
March Madness: Rating NCAA Basketball Teams with Einstein Discovery
Ah, March. Winter’s icy grip is fading; spring is just around the corner; and the sights and sounds of college basketball are quickly approaching. Who doesn’t love a little March Madness? In Spring 2020, Atrium’s Data Science team asked a question: what if we used Einstein Discovery to build a model to identify the best […]
The Most Intelligent Ad Sales Tech Stack for Your Sales Team
In today’s world, advertising and technology go hand-in-hand. From custom sponsorships to catered targeting, unique advertising offerings and vast media channels make a playground for advertisers. Because of this, the back-end technology that fuels ad sales teams is so important in order to keep up with an ever-changing, fast-paced industry. Whether a company is just […]
International Women’s Day 2022: Breaking the Bias
International Women’s Day is upon us — a great time for us all to reflect on how far we have come since the holiday’s first observance over one hundred years ago. Throughout this time, there have been so many milestones achieved by women all around the world. As I type this, my mind immediately shifts […]
Understand Salesforce’s Revenue Intelligence… What’s in It for You?
New in February 2022, Salesforce’s Revenue Intelligence product allows businesses to manage revenue across the customer lifecycle by providing actionable insights that can help ensure organizations are reaching their growth goals. Let’s go into the use cases and benefits, talk about the relationship between revops and revenue intelligence, and look at a real customer success […]
What is Revenue Operations, or Revops, Anyway?
If you regularly read business blogs, attend industry conferences, or you’re just generally an “in-the-know” kind of person, you’ve very likely come across the term “revenue operations.” Just when you thought you had business models all figured out, the world turns and adds yet another department. And if you’ve ever seen a revenue operations job […]