AI In Financial Services: 3 Ways Organizations Compete with AI and Analytics

The year 2020 was the start of, what many in the industry are calling, the “Decade of Data”. If you haven’t heard this phrase before, perhaps you have heard the saying on the street “data is the new oil” or “data is the new soil”. To no surprise, the amount of data being generated just […]
How to Get the Most Out of the Salesforce Event Monitoring Analytics App

As your Salesforce application expands and matures, it’s common for administrators to experience growing pains. As the list of integrations, flows, and user types grows, it can be hard for Salesforce managers to identify problematic pages and other areas of improvement. One add-on that can provide a whole new dimension of system analytics is the […]
Considering a Tableau Cloud Migration? Here’s What You Need to Know

Tableau Cloud, formerly known as Tableau Online, represents Salesforce’s next generation of the Tableau analytics platform. It includes innovations to boost productivity by quickly delivering intelligent, powerful, easy-to-use analytical tools to help anyone uncover insights and confidently make data-driven decisions. According to Tableau, 70% of new customers choose Tableau Cloud over an on-premise or hybrid […]
Atrium Earth Week: Nurturing a Culture of Charity and Earth Positivity

Celebrating and taking care of our planet has never been more relevant and important. Despite having existed for over 50 years, Earth Day has taken on new meaning and power as awareness and activism about our Earth’s health and future has become a global phenomenon. It no longer seems feasible to appreciate the planet just […]
Salesforce Service Cloud: Features That Make It a Game Changer

Salesforce has moved mountains in terms of advancing the customer service experience. They offer a wide variety of services that can help businesses increase productivity and provide the best service for their customers. Of course, it’s impossible to cover all the wonderful services that are available in Salesforce in one post, so for now we’ll […]
5 Big Takeaways from Tableau Conference 2022

For the first time in over two years, the Tableau #datafam was back together in person for Tableau Conference 2022 (aka TC22). The annual conference, traditionally held in the fall, shifted to spring for 2022. Here are my five biggest takeaways from the week in Las Vegas. Get Ready for more Tableau Cloud (formerly Tableau […]
Inspiring the Next Generation At Indiana University: A Crash Course On Salesforce

When Atrium first began ideating on what its college-hire recruitment strategy could look like, it became clear that there existed a strong need for a university outreach initiative. Our Atrium team wanted to get involved in local campus communities, and provide value to students outside of the traditional recruiting space. As a result, Atrium established […]
10 Tips to Use Snowflake to Overhaul Your Data

When most people hear the word “snowflake,” they think of cold days and long nights. But some get excited, and anyone in the data business knows exactly why. Snowflake is an analytic Data Cloud that is much faster, easier to use, and more versatile than its peers. It’s a SaaS platform that makes use of […]