A Healthy Customer Retention Strategy Starts With These 6 Key Principles
Getting started with an effective customer retention strategy isn’t as easy as it sounds. When companies start focusing on how they retain the consumer base they already have, they may find that their data-driven strategies don’t have the appropriate depth and strength needed. How can organizations gauge where they are on the customer retention maturity […]
Spotlight On Us: Celebrating International Women’s Day 2021
Every year, International Women’s Day offers us a chance to recognize the genius, inventive, compassionate, collaborative, pioneering women-identifying people in our families, friend circles, workplaces, and beyond. As the Director of Marketing at Atrium, I’m fortunate to know a number of such women right here. And to raise more awareness around this day within Women’s […]
My Journey at Atrium: A Denizen of Learning and Development
I’ll never forget the day I received one of the most exciting phone calls of my life — a phone call giving me a glimpse of a new phase for me. A phase of becoming financially independent, of utilizing my skills in a real world setting, an opportunity to enrich my professional and personal skills. […]
Global Vaccine Management With Salesforce Vaccine Cloud
The COVID-19 vaccination program has ramped up around the globe, though one of the biggest challenges the world is facing is the distribution of vaccine doses to billions of people. Technology can play a critical role in ensuring it’s done effectively and efficiently. Salesforce has made a move to help customers manage those efforts, and […]
How To Succeed With Enterprise AI: Buy Vs. Build
What We Learned From the 2021 Tableau for CRM Partner Summit
The Tableau for CRM Partner Summit was February 9-10th — a two-day summit that focused on upcoming releases for Tableau CRM and highlighted the roadmap as well. As a Salesforce partner, the Atrium team uses this summit to help our consultants stay up to date on the future of Tableau CRM. We apply this knowledge […]
Undeterred Learning: How Atrium’s 2020 Luminate Crew Trained Virtually
One of the key differentiators of the Atrium team is how we value our talent, part of which comes from our college hire program known as Luminate. As the name suggests, the recruits, or “Luminates,” are a group of graduates who have passed through rigorous interviews and are then given a chance to develop and […]
Express With Tableau: Useful Built-in Features to Know
We are all well aware that it is difficult to extract information by looking at thousands of rows on a spreadsheets, but data visualization makes it very easy to identify patterns and trends. It helps give us a clear idea of what the information means by providing a visual summary through maps or graphs. Tableau […]