Learn From the Experts: How Data Go Missing, Explained
Welcome to another post in our ongoing Expert Insights series on data quality. This series serves to illuminate common data shortcomings and their consequences. For a general overview of data quality, be sure to check out the initial post in the series. Cloud-based CRM promises to automatically fill databases with immense volumes of data just […]
Why Add Intelligent Decisions to Your Customer Community?
Today, almost every company has a customer community of some type. For some, it’s not much more than a help desk where you submit tickets. Others might go a step further and allow you to place orders. The questions to think about are: Does your customer community help drive your business? Does your customer community […]
Integrating Custom Models with Salesforce Machine Learning
Machine learning problems can be divided broadly into two sections: Supervised. With supervised learning, we know what we want to predict. Specifically, we know what the target variable is. Unsupervised. With unsupervised learning, we don’t know what we want to predict. Specifically, we are working with raw data and do not have a specific target […]
The Right Data Drives an Intelligent System: Here’s How to Get It
Businesses that depend on AI often begin with data quality problems. How do you break from common patterns of data inadequacy to realize an intelligent experience?
Improve Business Outcomes with a Data Strategy
“Strategy” is the plan of action designed to achieve an overall or long-term goal. Unlocking the true potential of an organization’s data becomes a challenge when there are no goals defined. A data-focused strategy can help in overcoming these challenges. Not All Data is Created Equal Organizations capture their sales data, customer data, and other […]
Unlock the Full Value of Your Machine Learning Models on CRM
Whether you’re using machine learning models built into your CRM platform, or you’re looking to have models you’ve already built to provide insights to your users, orchestrating a seamless user experience is critical to deriving the greatest value from your data science investments. Customer data has always been essential for driving revenue and growing your […]
Data Quality: The Atrium Difference
Today, we kick off an ongoing series of Expert Insights featuring Atrium data scientists’ perspectives on data quality. This and future blogs will dive into common patterns of data inadequacy and how Atrium addresses these to more fully realize your data-driven intelligent experience. Businesses today have more data than ever. With integrated, cloud-based systems, data […]
Three Keys to Successful AI Adoption
