The Importance of Data Strategy for Nonprofits… and How to Get There

The Importance of Data Strategy for Nonprofits... and How to Get There

Before my professional life as a data scientist, I worked in direct service at nonprofits across the education and public health spaces. It was this work that brought me to data science and the pursuit of measurable impact.  As a direct service provider, I often thought that if I could only finagle fitting three lifetimes […]

Peter MacDonald On the Move to Modern Data Architecture

Peter MacDonald

The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best to do it. Our CEO Chris Heineken spoke with Peter MacDonald (Head of Strategic Partnerships, […]

Improve Business Outcomes with a Data Strategy

“Strategy” is the plan of action designed to achieve an overall or long-term goal. Unlocking the true potential of an organization’s data becomes a challenge when there are no goals defined. A data-focused strategy can help in overcoming these challenges. Not All Data is Created Equal Organizations capture their sales data, customer data, and other […]