Whitepaper: Innovate and Accelerate With CRM Analytics for Financial Services
WHITEPAPER Innovate and Accelerate With CRM Analytics for Financial Services You may already know many of the benefits and potential customizations when it comes to a holistic CRM strategy. Whether it’s expertise in creating and logging opportunities, navigating Salesforce reports, or exporting and exploring your data in sheets, the power and accessibility is paramount for […]
Data Lake vs Data Warehouse, What’s the Difference?
Do you ever wonder where your information is stored when you log into any of your online accounts? What about when you take a picture and back it up on the cloud, where does it go and how is it stored? There’s a whole science around data storage, and you may have heard the terms […]
Whitepaper: The Right Revenue Intelligence Strategy
WHITEPAPER Transform Your Revenue Operations With The Right Revenue Intelligence Strategy As leaders look for ways to maintain growth and profitability, revenue intelligence is a crucial way teams can identify and eliminate internal silos and improve cross-team data visibility, in order to turbocharge the customer experience. What’s inside? Created in partnership with Salesforce, this whitepaper […]
The Importance of Data Strategy for Nonprofits… and How to Get There
Before my professional life as a data scientist, I worked in direct service at nonprofits across the education and public health spaces. It was this work that brought me to data science and the pursuit of measurable impact. As a direct service provider, I often thought that if I could only finagle fitting three lifetimes […]
Peter MacDonald On the Move to Modern Data Architecture
The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best to do it. Our CEO Chris Heineken spoke with Peter MacDonald (Head of Strategic Partnerships, […]
The Right Data Drives an Intelligent System: Here’s How to Get It
Businesses that depend on AI often begin with data quality problems. How do you break from common patterns of data inadequacy to realize an intelligent experience?
Improve Business Outcomes with a Data Strategy
“Strategy” is the plan of action designed to achieve an overall or long-term goal. Unlocking the true potential of an organization’s data becomes a challenge when there are no goals defined. A data-focused strategy can help in overcoming these challenges. Not All Data is Created Equal Organizations capture their sales data, customer data, and other […]