Iron Viz 2022: A Behind-The-Scenes Look with Our Tableau Experts

Iron Viz is the world’s largest data visualization competition. Three finalists compete live in front of thousands to build a visualization in Tableau in just twenty minutes from the same data. (You can watch past competitions here.) Like the qualifier leading up to it, contestants’ vizzes are scored based on analysis, storytelling, and design. The […]

March Madness: Rating NCAA Basketball Teams with Einstein Discovery

March Madness raiting NCAA basketball teams with eistein discovery

Ah, March. Winter’s icy grip is fading; spring is just around the corner; and the sights and sounds of college basketball are quickly approaching. Who doesn’t love a little March Madness? In Spring 2020, Atrium’s Data Science team asked a question: what if we used Einstein Discovery to build a model to identify the best […]

The Most Intelligent Ad Sales Tech Stack for Your Sales Team

The Most Intelligent Tech Stack for Ad Sales

In today’s world, advertising and technology go hand-in-hand. From custom sponsorships to catered targeting, unique advertising offerings and vast media channels make a playground for advertisers. Because of this, the back-end technology that fuels ad sales teams is so important in order to keep up with an ever-changing, fast-paced industry. Whether a company is just […]

Analytics Isn’t Hard! Jason Little On Solving the Last-Mile Problem

Salesforce analytics leader Jason Little has been in the data space throughout his entire career. Formerly at companies like Oracle and MongoDB, he’s seen firsthand the industry’s attempts at centralizing massive amounts of data. He discussed the necessary shift in focus toward the end user experience rather than on technical problems, his predictions for the […]

How to Create an Anonymous Leaderboard in Tableau CRM – Part 1

One of the most common questions I get asked when designing dashboards is, “How can I include a leaderboard in Tableau CRM so my sales reps can see how they rank among their peers?” My response is always, “That’s easy! All you need to do is create a bar chart.” The customer almost always comes […]

Tableau Conference 2021 is Over — Here’s What You Need to Know

What are some of the themes you saw come out of TC21 this year? The umbrella term to encompass it all is the Tableau Economy, which consists of customers, individuals, Tableau partners like Atrium, and technology. That might sound dry on the surface, but it’s these core ingredients that make it exciting: The #DataFam — […]

On-Demand Webinar: Houston, We Have A RevOps Problem

houston, we have a revops problem (2)

On-Demand Webinar Houston, We Have a Revops Problem What You’ll Learn: In this demo, you’ll learn how companies are accelerating their performance related to revenue operations by combining the capabilities of Salesforce, Tableau and Slack to improve their overall visibility into their business and their revenue operations. Here’s how we can help: • Upgrade your […]