What We’re Excited About With the Launch of Einstein Discovery in Tableau
As data volumes continue to increase, getting insights in a meaningful way is the new norm. With that, Tableau CRM is leading the charge. Embedded discovery and insights in Tableau CRM help Salesforce users to understand data trends and key customer insights. Tableau CRM is already built with deep, native integration across the Salesforce platform. […]
Tableau for Beginners: What You Want to Know About the Tool
As a graduate of Butler University with a degree in Mathematical Economics, an Analytics Consultant at Atrium, and a Tableau Certified Partner Consultant, one thing is clear to me as we continue through the 21st century: data, specifically the insight we gather from it, is a significant asset in today’s business climate. No longer is […]
What We Learned From the 2021 Tableau for CRM Partner Summit
The Tableau for CRM Partner Summit was February 9-10th — a two-day summit that focused on upcoming releases for Tableau CRM and highlighted the roadmap as well. As a Salesforce partner, the Atrium team uses this summit to help our consultants stay up to date on the future of Tableau CRM. We apply this knowledge […]
Express With Tableau: Useful Built-in Features to Know
We are all well aware that it is difficult to extract information by looking at thousands of rows on a spreadsheets, but data visualization makes it very easy to identify patterns and trends. It helps give us a clear idea of what the information means by providing a visual summary through maps or graphs. Tableau […]
Einstein Analytics to Tableau CRM: What You Need to Know About the Rebrand
Last fall, Salesforce announced the rebrand of Einstein Analytics to Tableau CRM, a new name that could be confusing to those familiar with Tableau. It might seem like a small thing, but renaming Einstein Analytics is an indicator of the direction Salesforce intends to go with reporting. Einstein is still the overall AI brand for […]
Salesforce Analytics and Solution Engineering With Steve Brown of Salesforce
Patterns around analytics and AI are changing — and CRM Analytics (formerly Tableau CRM) is at the forefront of many of them. Our CEO Chris Heineken spoke with Steve Brown (Sr. Dr. Tableau CRM Solution Engineering) about his journey at Salesforce, unpacking the differences between Tableau and Tableau CRM for newcomers to analytics, and how […]
David Gibbons on the Evolution of Product Marketing at Salesforce
Those in the Salesforce ecosystem have seen the incredible progression of Salesforce analytics and AI solutions over the years. But David Gibbons, Senior Director of Product Marketing at Salesforce, has lived it firsthand — having experienced major transitions and growth in the form of Wave, Einstein, and Tableau. Our CEO Chris Heineken spoke with David […]
Predicting the Future of Predictive Analytics
There has been a great deal of investment from technology platforms and purpose-built AI companies around embedded predictive analytics. How did we get here and where are we headed next? Philip Cooper (VP, Product, Tableau CRM) spoke with Atrium CEO Chris Heineken about his own evolution with Tableau CRM (formerly Einstein Analytics), common success factors […]