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Meat us at dreamforce

Data, AI, and CRM — together again for #DF23. We had three action-packed days in San Francisco with sessions, special events, and after-hours activities. It was incredible to welcome attendees at our venue only a few blocks from the conference with networking events, industry sessions, Salesforce+ streaming live, lounge space, and more!

DF23 microsite collage

The Atrium Lounge is much more than a meeting space during Dreamforce. We had…

  • Swag
  • Food and drinks
  • Keynote streaming on Salesforce+
  • Comfortable lounges and quiet areas
  • Instagrammable moments
  • Drop-in access to Expert Island
DF23 microsite collage

Our venue for the week: Ecosystem Coworking, located at 540 Howard St, just a short walk from Moscone.

Unlocking the Potential of Generative AI

During Dreamforce, we held an interactive session at the Atrium Lounge unveiling the hidden potentials within generative AI. Our mission is always to guide your journey, helping you pinpoint practical applications that yield tangible business outcomes.

Dreamforce: Day by Day

Always know where to go! Here's a complete rundown of all of our industry events, panels, receptions, and exclusive evening activities during Dreamforce. All events took place at our venue Ecosystem Coworking, and outside of these events, the Atrium Lounge was open for meetings during the day.

Tuesday, September 12


Breakfast Panel: Driving Deposit Growth at Nicolet Bank with Salesforce Data Cloud

How are leading banks growing and retaining deposits? In this session, industry experts from Nicolet National Bank, Salesforce, and Atrium detailed how combining transaction data, analytics, and CRM strategy can help banks meet increasingly high customer expectations for personalization and speed while also gaining a competitive advantage.

8-9am PT

Round Table

Medtech: Increasing Productivity and Enhancing the Customer Experience with Service Intelligence and Data Cloud

Connecting with clients within the Medtech industry to explore the Service Intelligence product and future roadmap.


Financial Services: Maximizing the Value of FSC at Fulton Bank with Analytics

At this exclusive roundtable, attendees got the facts from Fulton Bank’s real-world success story incorporating analytics to drive better client engagement tracking, greater visibility, and higher FSC adoption rates.


Fulton Bank

Roundtables are by invitation only.

Industry Session: Achieving Campaign 360 and Sales Optimization in Media with Sony, Salesforce, and Snowflake

In this session for media industry professionals, leaders at the intersection of CRM and media discussed optimizing sales teams with data analytics and actionable insights, as well as the steps it takes to get there and stay ahead of the competition.

3-4pm PT

Evening Oasis: The Ultimate Dreamforce Party

An unforgettable time at our one-of-a-kind Evening Oasis! Attendees had a blast with other executives after a busy first full day at Dreamforce. We had specialty cocktails, an array of food, great conversation, and more surprises — and all just a few blocks away from Moscone.

7:30pm PT

6sense logo

Wednesday, September 13


Breakfast Panel: Commit and Consumption Revenue Models with Revenue Intelligence in Tech

How can Revenue Intelligence drive accurate, insightful forecasting for tech businesses? In this session, industry experts and Salesforce customers in the tech sector discussed real-world use cases and provided strategies to help pave your way to successful commit and consumption forecasting with Salesforce Revenue Intelligence.

8-9am PT

Industry Session: Put Data to Work: Predictive Analytics in Financial Services

How can data help you better understand customer behavior, tailor products and services accordingly, and foster trust and loyalty? Attendees got firsthand industry insight into proactive measures and tips for moving beyond reactive approaches and into a holistic, predictive strategy.

11am-12pm PT

Round Table

Innovation Workshop: Service Optimization with Data Cloud and AI

This roundtable provided tactical steps to help business leaders maximize the value of the Salesforce platform and better serve customers with AI-powered solutions.


Add-on or Miss Out: Why Media Cloud is Worth the Investment

This private roundtable dug into real-world success stories and common use cases such as expanding sales, enhancing customer relationships, and improving both inventory efficiencies and operational efficiencies.


Roundtables are by invitation only.

Pre-Dreamfest Happy Hour

Attendees relaxed in style with drinks and appetizers before Dreamfest, Salesforce’s epic Dreamforce concert! Plus, for those who atetnded Dreamfest, we provided luxury transportation with multiple departure times.

Tableau from Salesforce Logo

4:00-7:00pm PT

This event is by invitation only.

Request Access to the Atrium Lounge

The Atrium Lounge is back and it’s bigger and better than ever this year at Dreamforce. It’s the perfect place to fuel up for the day, grab a snack, and relax… and all just a few blocks from Moscone. Interested? Request below and get all-day access to the lounge, plus a variety of perks.

Must-See Sessions at #DF23


Solving for Consumption Forecasting and Real-Time Analytics

A custom solution for consumption forecasting at Databricks. It includes bespoke Lightning pages and real-time analytics to create a holistic view of the consumption forecast.

Wednesday, September 13
10:30am PT
InterContinental Ballroom B
(Level 3)


Better Forecasting and Dashboards with Revenue Intelligence

How Dataminr leveraged Revenue Intelligence to modernize their forecasting process, enabling collaborative forecasting and creating dashboards to track performance, forecast, and pipeline.

Wednesday, September 13
11:30am PT

Yosemite Theater 
(Moscone West, Level 2)

How to Operationalize Data for Revenue Teams in Tech

How a technology company is connecting product-to-process with its product-led sales strategy, leveraging automated and actionable insights that help increase revenue and improve margins.

Wednesday, September 13
3:30pm PT
Theater Five
(Campground, Moscone South)

Expert Island: Direct Access to Technical and Industry Experts

Expert Island, conveniently located in the Atrium Lounge, is where we had experts available during Dreamforce to personalize topics that are relevant and timely for your business.

Greg Barlin

Data Analytics

Andrew Foerster

Data Platforms

Paul Harmon

Data Science and AI

Kendall Mercado


Patrick Scherder

Valerie Weis

Valerie Weis

Financial Services

Get a Scan of Your Salesforce Org

Wondering what Salesforce features you’re not taking advantage of? Considering an org merge? Struggling to get accessible, easy-to-digest data insights following an otherwise successful implementation? You could be getting more value out of your Salesforce investment.

We provided a quick scan of your Salesforce org, no phone calls required! We use Hubbl Diagnostics Magic Link to scan your org using only technology and provide actionable results.

The Atrium Difference

Atrium is the only consulting firm focused on delivering data-driven CRM strategy by applying the principles of data, analytics, and AI and machine learning to a select set of leading cloud platforms.

We help our customers maximize the value of their data and bring predictability and growth opportunities to their business. This means surfacing predictive and prescriptive insights, in the business context, with an action framework. By helping our customers land the last mile, we are the partner that pays for itself.

Hedgehog Mobile