Why Add Intelligent Decisions to Your Customer Community?
Today, almost every company has a customer community of some type. For some, it’s not much more than a help desk where you submit tickets. Others might go a step further and allow you to place orders. The questions to think about are: Does your customer community help drive your business? Does your customer community […]
A Closer Look at Your True Customer Acquisition Cost
You’ve no doubt heard that it’s more cost-effective to keep your existing customers than it is to acquire new ones. But even with the most successful data-driven customer retention efforts, most businesses still need to attract new customers and reach new target markets to sustain growth. The real cost of customer attrition is complex, with […]
DEMO: Bringing Sales and Service Together Through Predictive Account Planning and Retention
DEMO BRINGING SALES AND SERVICE TOGETHER THROUGH PREDICTIVE ACCOUNT PLANNING AND RETENTION
What Makes Our Luminate Program Unique? Learn From Our 2019 Alums
One of the most significant differentiators of the Atrium team is our talent — part of which comes from Luminate, a program for recent college graduates that provides real-world consulting training and experience. The Luminate program helps recent grads with varying degrees of experience learn what they need to successfully compete and deliver in the […]
DEMO: Bringing Sales and Service Together Through Predictive Account Planning and Retention
DEMO BRINGING SALES AND SERVICE TOGETHER THROUGH PREDICTIVE ACCOUNT PLANNING AND RETENTION
Current Mortgage Industry Challenges and Opportunities to Watch
The mortgage industry is going through changes involving a great deal of evolution around tracking applications, approvals, and servicing customers in more intuitive ways. We spoke with some of our team members across Salesforce and strategy consulting and customer engagement to dig into the main obstacles facing mortgage lenders today, as well as the unique […]
Integrating Custom Models with Salesforce Machine Learning
Machine learning problems can be divided broadly into two sections: Supervised. With supervised learning, we know what we want to predict. Specifically, we know what the target variable is. Unsupervised. With unsupervised learning, we don’t know what we want to predict. Specifically, we are working with raw data and do not have a specific target […]
Intelligent Call Deflection Strategies Help You and Your Customers
A turbulent business landscape, along with shelter-in-place mandates, have left customer service representatives dealing with a new challenge: working remotely in addition to heightened complexities due to changing cancellation policies. The sheer volume of calls coming in can easily overwhelm newly remote agents, increasing their stress levels and decreasing the quality of service they offer. […]
Check Your Progress on the Data-Driven Customer Retention Maturity Curve
The data-driven retention journey has to start somewhere. Whether your company is working off of spreadsheets, using dynamic dashboards, or modeling customer attrition trends, there’s room for improvement. Where would you plot your company on this curve right now? Every company’s journey to retain their customers is unique because needs and expectations change over time. […]