Using CRM Analytics Dashboards to Modernize Your Sales Metrics
I was chatting with my team recently and the topic of sales metrics came up and why CRM Analytics for sales is so important. We were discussing the most valuable metrics to track as indicators of sales performance and what we’ve seen most effectively done, both internally and across our dozens of Analytics customers. Some […]
Maximize the Value of Your Data with Tableau and Snowflake
As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience […]
CRM for Ad Sales: Why User Experience is Key
Do you read your vehicle’s manual before you get into your car to drive to the grocery store? I bet the answer is no, right? Once you learn the fundamentals of the road and the basic functions of the vehicle, you’re likely to only use the manual when things go wrong. And that makes sense; […]
Snowflake, Salesforce, and Tableau — The Trio for Modern Data Literacy
Being a data-driven customer nowadays can be confusing. There are so many choices, and your data lives in very diverse sources. Let me shout something from the top of a mountain—being on the cloud makes it easier and safer. I can be biased since I’ve spent a few years at Snowflake. However, having taken a […]
Data Lake vs Data Warehouse: What’s the Difference?
Do you ever wonder where your information is stored when you log into any of your online accounts? What about when you take a picture and back it up on the cloud, where does it go and how is it stored? There’s a whole science around data storage, and you may have heard the terms […]
Benefits and Use Cases of AI In the Medical Device Industry
Artificial Intelligence enables machines to learn from experiences, which gives them more power and the ability to perform tasks that previously required humans. AI-Driven technologies like self-driving cars and social media monitoring are dependent on deep learning, natural language processing, and machine learning. Using these technologies, computers are trained on large amounts of data to […]
Getting Started With Salesforce Revenue Intelligence
Earlier this year, Salesforce released a new product called Revenue Intelligence, a fascinating combo product that helps organizations pinpoint how they are tracking targets and framing their forecasts. Revenue Intelligence includes a combination of slick custom Lightning components, embedded Einstein predictions, and pre-built CRM Analytics dashboards. At times, it’s been positioned as a “CRM Analytics […]
Leveraging Ad Sales Analytics from Pre-Sell to Post-Sell
The market has become saturated with advertising platforms over the past 10-20 years. From streaming to social, cable to e-commerce, advertisers can have their pick of what audiences they want to target and how. So how do advertising platforms gain an edge on the competition? A huge advantage that modern ad sales teams have over […]