Atrium Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022
Atrium named among best workplaces Atrium has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, […]
Cloning MuleSoft Projects to Maximize Efficiency
When considering reuse, people all too often consider only the number of distinct consumers utilizing their APIs or integration services. However, there are many additional constructs to consider when driving reusability for integration assets. What is reusability? Reusability is when an integration object or process is built and then used several times after its initial […]
Why Change Enablement Is More Than Change Management
Over the past few years, a trend has emerged: departments and practices formerly known as “organizational change management” have begun replacing that term with “business change enablement.” As a business change enablement practitioner, I’m frequently asked, Why this is? From the vantage point of designing change initiatives across organizations that vary by industry and size, […]
How to Build A High-Functioning RevOps Tech Stack For Your Business
Organizations typically have many different departments interacting with customers at different levels. The marketing team promotes the brand to the audience through campaigns and helps get leads. The sales team are responsible for bringing business to the company and have a major role in closing the deals. The customer success team helps resolve the challenges […]
Good News: We Specialize in Data Engineering So You Don’t Have To
Businesses today, both large and small, are making significant investments in replacing manual, paper-based processes and legacy IT to modern, real-time, data-driven systems that are easily integrated. The initial driver for this shift, commonly referred to as “digital transformation,” was the replacement of paper-based processes with digital ones. Now, many firms have moved beyond “lifting […]
An Introduction to Salesforce Media Cloud
If you’re looking into onboarding Salesforce in your media company and are curious if Salesforce Media Cloud is the best option, you’ve come to the right place! I’ve spent the past 8 years building out Salesforce instances for media companies, and I’ll admit I was skeptical at first that Media Cloud could capture all of […]
How to Keep Data Debt From Reducing the Value of a Data-Driven Organization
In 2017, the Economist published a report titled “The world’s most valuable resource is no longer oil, but data.” This led many experts within industry to call for companies to become “data-driven organizations”. A data-driven organization is a company that not only focuses on collecting raw data, but also understands that to be truly data-driven, […]
How to Leverage the 3 Tiers of Tableau Forecasting
Anyone who has ever analyzed a dataset using Tableau would be able to speak to its power and flexibility. One way to get even more out of the tool is by utilizing Tableau forecasting capabilities. These modeling techniques range from being as easy as dragging and dropping, to having to flesh out multiline Tableau functions/code. […]