What We’re Excited About With the Launch of Einstein Discovery in Tableau
As data volumes continue to increase, getting insights in a meaningful way is the new norm. With that, Tableau CRM is leading the charge. Embedded discovery and insights in Tableau CRM help Salesforce users to understand data trends and key customer insights. Tableau CRM is already built with deep, native integration across the Salesforce platform. […]
Get Your Data Flowing Between Salesforce and Snowflake With These Connectors
In the past, getting rich customer data flowing between Salesforce and your data lake or data warehouse involved costly middleware and/or custom development. Recently, however, many companies have been consolidating their data lakes and data warehouses into Snowflake’s Data Cloud. This has not gone unnoticed by Salesforce. As such, they’ve made it easier than ever […]
Tableau for Beginners: What You Want to Know About the Tool
As a graduate of Butler University with a degree in Mathematical Economics, an Analytics Consultant at Atrium, and a Tableau Certified Partner Consultant, one thing is clear to me as we continue through the 21st century: data, specifically the insight we gather from it, is a significant asset in today’s business climate. No longer is […]
A Healthy Customer Retention Strategy Starts With These 6 Key Principles
Getting started with an effective customer retention strategy isn’t as easy as it sounds. When companies start focusing on how they retain the consumer base they already have, they may find that their data-driven strategies don’t have the appropriate depth and strength needed. How can organizations gauge where they are on the customer retention maturity […]
Spotlight On Us: Celebrating International Women’s Day 2021
Every year, International Women’s Day offers us a chance to recognize the genius, inventive, compassionate, collaborative, pioneering women-identifying people in our families, friend circles, workplaces, and beyond. As the Director of Marketing at Atrium, I’m fortunate to know a number of such women right here. And to raise more awareness around this day within Women’s […]
My Journey at Atrium: A Denizen of Learning and Development
I’ll never forget the day I received one of the most exciting phone calls of my life — a phone call giving me a glimpse of a new phase for me. A phase of becoming financially independent, of utilizing my skills in a real world setting, an opportunity to enrich my professional and personal skills. […]
Global Vaccine Management With Salesforce Vaccine Cloud
The COVID-19 vaccination program has ramped up around the globe, though one of the biggest challenges the world is facing is the distribution of vaccine doses to billions of people. Technology can play a critical role in ensuring it’s done effectively and efficiently. Salesforce has made a move to help customers manage those efforts, and […]
How To Succeed With Enterprise AI: Buy Vs. Build
