Unlock the Full Value of Your Machine Learning Models on CRM

Whether you’re using machine learning models built into your CRM platform, or you’re looking to have models you’ve already built to provide insights to your users, orchestrating a seamless user experience is critical to deriving the greatest value from your data science investments. Customer data has always been essential for driving revenue and growing your […]

Customer Acquisition and Retention After the Shift… Now What?

How well are you adapting your customer experience to the new dynamics of engagement? It’s clear that all companies have been impacted by recent events in the world. If your company has a solid grasp on managing the customer experience and you have been chugging along executing against your well defined roadmap….Congratulations! But I’m sorry […]

I’m a MOM, What’s Your Superpower?

We all know that being a mom in itself is a full-time job from sunup to sundown. Add a career into the mix, and it’s nothing short of a miracle how some women are able to pull it off with only 24 hours in a day, while making it all look easy. But as if […]

Delivering an Intelligent Experience for Your Customers

User Experience – or UX – describes the flow of action performed by a user – in most cases, a person such as yourself. This flow of action is also called a process, and the experience someone has when participating in or performing that process is their User Experience. Take for example the process of […]

Data Quality: The Atrium Difference

Today, we kick off an ongoing series of Expert Insights featuring Atrium data scientists’ perspectives on data quality. This and future blogs will dive into common patterns of data inadequacy and how Atrium addresses these to more fully realize your data-driven intelligent experience. Businesses today have more data than ever. With integrated, cloud-based systems, data […]

The Real Cost of Customer Attrition

Have you ever stopped to consider how much it costs when you lose a customer? Does your company place a value on customer retention? How does your company stay ahead of the curve and what actions are you taking to keep customers longer and make them more profitable? In future installments, we’ll explore in much […]