Kendall Mercado Announced as Media Industry Lead, Solidifying Atrium’s Growing Media Practice
Atrium bolsters a growing CMT footprint with the appointment of a new Media Industry Lead Indianapolis, January 18, 2022 – At the forefront of consulting services and solutions built on the Salesforce platform, Atrium has a known presence and stake in the ecosystem that has grown exponentially since its founding five years ago. With proven […]
On-Demand Webinar: Salesforce Data Cloud for Financial Services: Integration Updates to Salesforce Data Cloud, Snowflake, and CRM Analytics
On-Demand Webinar Salesforce Data Cloud for Financial Services: Integration Updates to Salesforce Data Cloud, Snowflake, and CRM Analytics Learn how the unique relationship between Salesforce Data Cloud, Snowflake, and CRM Analytics is creating new ways for financial services firms to realize the value of customer data. Watch and learn as industry leaders showcase the different […]
Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce
Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]
Leveraging a Modern Data Stack: Analytics Tooling for BI Modernization
Almost twenty years ago, a colleague and I used to regularly refer to Excel as the “super tool” because it seemed like more often than not it was at the heart of business processes for companies we worked with. At the time, there were a lot of situations where Excel did as good a job […]
Looking Ahead at 2023 in Business Technology Trends and Salesforce Events
Welcome to 2023! When I was a kid, I imagined what life would be like in the 21st century. Surely I would enjoy flying cars, space tourism, and a robot sibling who wouldn’t steal my Legos. I never imagined smartphones, wireless internet (or internet at all), or chatbots. But here we are. With the new […]
Atrium’s 2022 in Review: The Highlights and Industry News That Made Our Year
Our team and our business is another year older and wiser. At Atrium, 2022 has been a fast-paced yet reflective year defined by in-person ecosystem events and volunteerism, major industry announcements, significant growth for ourselves and our customers, exciting updates from partners, and so much more. When a year comes to a close, so often […]
Why BI Modernization? Streamline Operations and Boost ROI With a Single Source of Truth
Business intelligence modernization, or most commonly known as BI modernization, is not a new term. The term does still create a fair amount of confusion for our customers. Some vendors will have you think that it’s some sort of massive shift in the analytics technology we use. While there is some truth to that thinking, […]
How Genie Can Bring Magic to Retail Banking
The Consumer Financial Protection Bureau (CFPB) was recently found by a court to be unconstitutional. But regardless of the politics and legalities of the CFPB, the cause of protecting banking consumers should be a concern for everyone. This includes retail banks. A cynical observer might ask why a bank should care about consumers, but principles […]
Valerie Weis Joins Atrium to Drive Banking and Wealth Management Innovation With Salesforce
Atrium welcomes a Financial Services Industry Lead with expertise in Salesforce and nCino Indianapolis, December 6, 2022 – As a market leader in consulting services and solutions built on the Salesforce platform, Atrium has grown its presence and stake in the ecosystem over the last several years. With proven excellence in financial services as a […]