Salesforce Data Cloud Launches: Here’s What it Means

Salesforce has a reputation for putting the customer experience at the forefront of their innovation efforts — and Dreamforce is the ecosystem’s launchpad where Salesforce products take flight. In true pre-Dreamforce fashion, Salesforce and Snowflake announced the expansion of their partnership, now enabling customers with the ability to securely share data in real time between […]
A Complete Guide to Salesforce CPQ Objects

Many companies are shifting their business models to be more adaptive and flexible, and they often need assistance in managing their product pricing, quotation, and configuration. Salesforce CPQ helps such companies focus on their deliverables rather than wrap their heads around product configuration. This article focuses on the object model CPQ follows, and will give […]
How to Embed CRM Analytics Dashboards on Your Website

When we integrate analytics into business processes, we can connect multiple data sources, view or edit reports and dashboards, and toggle features for end users. We can also customize our actions based on customer interactions with dashboards and visualizations. This is known as embedded analytics. Companies are taking advantage of this and putting the dashboards […]
Using CRM Analytics Dashboards to Modernize Your Sales Metrics

I was chatting with my team recently and the topic of sales metrics came up and why CRM Analytics for sales is so important. We were discussing the most valuable metrics to track as indicators of sales performance and what we’ve seen most effectively done, both internally and across our dozens of Analytics customers. Some […]
Maximize the Value of Your Data with Tableau and Snowflake

As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience […]
Whitepaper: Innovate and Accelerate With CRM Analytics for Financial Services

WHITEPAPER Innovate and Accelerate With CRM Analytics for Financial Services You may already know many of the benefits and potential customizations when it comes to a holistic CRM strategy. Whether it’s expertise in creating and logging opportunities, navigating Salesforce reports, or exporting and exploring your data in sheets, the power and accessibility is paramount for […]
Snowflake, Salesforce, and Tableau — The Trio for Modern Data Literacy

Being a data-driven customer nowadays can be confusing. There are so many choices, and your data lives in very diverse sources. Let me shout something from the top of a mountain—being on the cloud makes it easier and safer. I can be biased since I’ve spent a few years at Snowflake. However, having taken a […]
Whitepaper: The Right Revenue Intelligence Strategy

WHITEPAPER Transform Your Revenue Operations With The Right Revenue Intelligence Strategy As leaders look for ways to maintain growth and profitability, revenue intelligence is a crucial way teams can identify and eliminate internal silos and improve cross-team data visibility, in order to turbocharge the customer experience. What’s inside? Created in partnership with Salesforce, this whitepaper […]