Iron Viz 2022: A Behind-The-Scenes Look with Our Tableau Experts
Iron Viz is the world’s largest data visualization competition. Three finalists compete live in front of thousands to build a visualization in Tableau in just twenty minutes from the same data. (You can watch past competitions here.) Like the qualifier leading up to it, contestants’ vizzes are scored based on analysis, storytelling, and design. The […]
March Madness: Rating NCAA Basketball Teams with Einstein Discovery
Ah, March. Winter’s icy grip is fading; spring is just around the corner; and the sights and sounds of college basketball are quickly approaching. Who doesn’t love a little March Madness? In Spring 2020, Atrium’s Data Science team asked a question: what if we used Einstein Discovery to build a model to identify the best […]
The Most Intelligent Ad Sales Tech Stack for Your Sales Team
In today’s world, advertising and technology go hand-in-hand. From custom sponsorships to catered targeting, unique advertising offerings and vast media channels make a playground for advertisers. Because of this, the back-end technology that fuels ad sales teams is so important in order to keep up with an ever-changing, fast-paced industry. Whether a company is just […]
Understand Salesforce’s Revenue Intelligence… What’s in It for You?
New in February 2022, Salesforce’s Revenue Intelligence product allows businesses to manage revenue across the customer lifecycle by providing actionable insights that can help ensure organizations are reaching their growth goals. Let’s go into the use cases and benefits, talk about the relationship between revops and revenue intelligence, and look at a real customer success […]
Breaking Down the Salesforce License Types
Any seasoned Salesforce user knows the vast functionality the platform provides. With an unlimited number of custom setups possible, your organization may need to dole out a large number of licenses for various types of users. But all of these users access different components, and their needs vary wildly. Luckily, Salesforce offers a huge number […]
Salesforce Spring ’22 Release: What’s the Future of Analytics On the Platform?
If you are a professional who regularly works on the Salesforce platform, the company’s seasonal software releases are a familiar occurrence. These releases happen 3 times a year, and while they may still come as a surprise or cause a mild disruption in your workflow, these releases often provide features and benefits that users have […]
Analytics Isn’t Hard! Jason Little On Solving the Last-Mile Problem
Salesforce analytics leader Jason Little has been in the data space throughout his entire career. Formerly at companies like Oracle and MongoDB, he’s seen firsthand the industry’s attempts at centralizing massive amounts of data. He discussed the necessary shift in focus toward the end user experience rather than on technical problems, his predictions for the […]
Everything You Need To Know About the Salesforce Gearset Tool
Gearset is one of the popular Salesforce DevOps tools these days. Its strength lies not only with the comparison of different types of code sources, but also in a user-friendly UI that is easy to understand. It can be connected to a DevOps repo like Azure and can compare the build with the selected Salesforce […]