How Do You Stop Customer Churn? Here’s Why a Centralized Data Hub Can Help
This is the first post in a short blog series focused on preventing customer churn using a centralized data hub. Here’s an infographic version of the series! The Problem: Recent Churn… and a Lack of Insight Here’s a problem our clients deal with all too often: miscommunication. As an example, let’s take a hypothetical […]
How to Get the Most from Snowflake: 10 Tips and Tricks
Whether you’re a beginner or a professional, this blog will make it much easier for you to work in Snowflake’s Data Cloud. Before starting this guide, make sure that you’re familiar with the Snowflake UI and the names of its components. The below graphic highlights the key ones to know: 1. Find database objects easily […]
On-Demand Webinar: Destination Data Science – Finding Signals in Your Data with Snowflake
On-Demand Webinar Destination Data Science: Finding Signals in Your Data With Snowflake Watch this thought-provoking session with strategic AI and machine learning leaders focused on data signal analysis. We’ll provide you with real-world examples for getting started and tips for ensuring success with your AI endeavors. Leave with best practices and actionable insights to unleash […]
Webinar: Destination Data Science: Finding Signals in Your Data with Snowflake
On-Demand Webinar Destination Data Science: Finding Signals in Your Data with Snowflake
Peter MacDonald On the Move to Modern Data Architecture
The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best to do it. Our CEO Chris Heineken spoke with Peter MacDonald (Head of Strategic Partnerships, […]
Get Your Data Flowing Between Salesforce and Snowflake With These Connectors
In the past, getting rich customer data flowing between Salesforce and your data lake or data warehouse involved costly middleware and/or custom development. Recently, however, many companies have been consolidating their data lakes and data warehouses into Snowflake’s Data Cloud. This has not gone unnoticed by Salesforce. As such, they’ve made it easier than ever […]
What is Data Agility? The Case for Snowflake
By now, it’s widely regarded that the “big data” era is over and we’re now solidly in the era of cloud data. Once considered the pinnacles of tech, systems like Hadoop, Apache Spark, and others are now seen as legacy systems. They require a lot of resources to maintain and scaling generally takes advanced planning. […]
Atrium’s Look Back at 2020: A Year of Challenges, Opportunities, and New Beginnings
For most people, 2021 isn’t just a new year. It’s a move toward possibilities, and hopefully being able to embrace experiences we’ve lost or postponed in 2020. At Atrium, we’ve been fortunate to have had a rewarding year together — even at a distance. As we close out a truly unforgettable 2020, Chris Heineken, our […]