Infographic: Preventing Customer Churn Using Snowflake
Here’s a problem businesses deal with all too often: miscommunication. As an example, let’s take a hypothetical company we’ll call Magenta Inc. who sells widgets that help their customers with everyday activities. They have sales reps that sell the product, a fulfillment center to complete the orders, and a servicing team to help answer questions […]
On-Demand Webinar: Amplify Your Customer Experience With the Right Data Infrastructure
On-Demand Webinar Amplify Your Customer Experience With the Right Data Infrastructure Not all of your relevant customer data lives in your CRM. Watch and learn best practices for leveraging third-party data sources such as Tableau and Snowflake on the Salesforce platform to turbocharge your customer experience. Watch On Demand
Visualize and Prevent Customer Churn in Salesforce Using Tableau CRM and Snowflake
By: Katie Toyoshima, Aurora Rosin, & Nate Van Roosendaal In the first installment of this blog series, we took a look at Magenta Inc.’s issues with customer churn. In Part 2, Magenta’s Senior Data Architect, Jake, integrated the company’s data into Snowflake, alongside existing data from Salesforce. The data from the centralized data hub was […]
A Treatise on Data Science and Customer Churn
Contributing Authors: Peter Ottsen and Anthony Nardiello Proactively Addressing Churn with Data Science In part 1 of our series, you were introduced to Magenta Inc., a fictional company facing issues with customer churn. Elaine Gadget, Magenta’s Senior Sales Representative, has already worked with her team to identify an important problem—the sales team has no visibility […]
On-Demand Webinar: Unlock Customer 360° with Data Agility: Win More Customer Wallet Share in Banking and Insurance
On-Demand Webinar Unlock Customer 360° With Data Agility: Win More Customer Wallet Share in Banking and Insurance Businesses and consumers have high expectations for their relationships with their banking and insurance providers. They expect a consumer experience at every point of engagement with relationship managers and agents, customer service, and marketing/promotions. Your frontline workers and […]
How to Use Snowflake to Connect Your Systems and Centralize Your Data to Prevent Customer Churn
Contributing Authors: Tyler Pollard, Emma LeMasters This is the second post in a short blog series focused on preventing customer churn using a centralized data hub. Here’s an infographic version of the series! Getting the Right Data with the Right Tools As mentioned in Part 1 of this series, our fictional company, Magenta […]
How Do You Stop Customer Churn? Here’s Why a Centralized Data Hub Can Help
This is the first post in a short blog series focused on preventing customer churn using a centralized data hub. Here’s an infographic version of the series! The Problem: Recent Churn… and a Lack of Insight Here’s a problem our clients deal with all too often: miscommunication. As an example, let’s take a hypothetical […]
How to Get the Most from Snowflake: 10 Tips and Tricks
Whether you’re a beginner or a professional, this blog will make it much easier for you to work in Snowflake’s Data Cloud. Before starting this guide, make sure that you’re familiar with the Snowflake UI and the names of its components. The below graphic highlights the key ones to know: 1. Find database objects easily […]