Using Tableau to Identify at-Risk Customers and Prevent Churn
In my last Tableau blog post, I discussed the advantages to using Tableau as a tool during machine learning model development, both for exploratory data analysis and for disseminating model results in an interpretable way to business consumers. Let’s take that one step further and look at a specific use case that is common for […]
How to Unlock Account Potential and Recognize Revenue
Account growth and retention is not a new focus, but the way we prioritize and achieve it has changed in recent months. According to American Banker, “Two-thirds (68%) of respondents to the latest Arizent survey of 450 executives say their companies experienced moderate to considerable challenges on customer acquisitions due to the impact of COVID-19. […]
Economics of Customer Acquisition Infographic
What does it cost to acquire new customers? Fortunately, there’s a science to it. Even with the most data-driven customer retention efforts, there are times when you need to turn your attention to new opportunities or tap into a new target audience to grow your business. The infographic below has a formula you can use […]
A Closer Look at Your True Customer Acquisition Cost
You’ve no doubt heard that it’s more cost-effective to keep your existing customers than it is to acquire new ones. But even with the most successful data-driven customer retention efforts, most businesses still need to attract new customers and reach new target markets to sustain growth. The real cost of customer attrition is complex, with […]
Intelligent Call Deflection Strategies Help You and Your Customers
A turbulent business landscape, along with shelter-in-place mandates, have left customer service representatives dealing with a new challenge: working remotely in addition to heightened complexities due to changing cancellation policies. The sheer volume of calls coming in can easily overwhelm newly remote agents, increasing their stress levels and decreasing the quality of service they offer. […]
Check Your Progress on the Data-Driven Customer Retention Maturity Curve
The data-driven retention journey has to start somewhere. Whether your company is working off of spreadsheets, using dynamic dashboards, or modeling customer attrition trends, there’s room for improvement. Where would you plot your company on this curve right now? Every company’s journey to retain their customers is unique because needs and expectations change over time. […]
Taking Customer Retention to the Next Level
When companies start focusing on customer retention, most find that they are playing catch up in several ways. Seeing customers leave is one thing and understanding why is another, but the critical thing that companies struggle with the most is developing methods to proactively address customer churn. Many organizations have developed some version of a […]
The Case of the Missing Order: How AI Improves Customer Retention
Today’s challenging times are proving that customer service and customer retention are more important than ever. Imagine the following all too relatable scenario: you just ordered a case of toilet paper from your favorite online retailer. You’re elated as you managed to find it at a normal price, and it’s set to deliver this week, […]
On-Demand Webinar: Attracting and Retaining Customers with Analytics and Salesforce
On-Demand Webinar Attracting and retaining customers with analytics and Salesforce Overview In this webinar, we will focus on how companies are using analytics to stabilize their business and reactivate for growth. In this webinar we cover: Intro to Business Resiliency Concepts Adapting Your Customer Acquisition Processes Reactivating for Growth Why Einstein & Salesforce The Path […]