On-Demand Webinar: Data Sharing Reinvented: Discover the Power of Snowflake Data Clean Rooms
On-Demand Webinar Data Sharing Reinvented: Discover the Power of Snowflake Data Clean Rooms With disparate data sources and major changes in the market, media businesses are looking to Snowflake’s data clean rooms to comply with security rules around consumer data while still providing access and analysis of valuable first- and third-party data. Join us for […]
Kendall Mercado Announced as Media Industry Lead, Solidifying Atrium’s Growing Media Practice
Atrium bolsters a growing CMT footprint with the appointment of a new Media Industry Lead Indianapolis, January 18, 2022 – At the forefront of consulting services and solutions built on the Salesforce platform, Atrium has a known presence and stake in the ecosystem that has grown exponentially since its founding five years ago. With proven […]
Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce
Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]
Your Dreamforce 2022 Recap: Salesforce Data Cloud, Slack Canvas, and Being Back in SF
For the first time since 2019, Dreamforce was back in its fullest action, live in San Francisco — as well as streamed to thousands of us virtually via Salesforce+ for free. Dubbed a “family reunion,” Salesforce’s biggest annual event brought together Trailblazers, customers, partners, and friends. With it, as many surprises as you’d expect from […]
CRM for Ad Sales: Why User Experience is Key
Do you read your vehicle’s manual before you get into your car to drive to the grocery store? I bet the answer is no, right? Once you learn the fundamentals of the road and the basic functions of the vehicle, you’re likely to only use the manual when things go wrong. And that makes sense; […]
Leveraging Ad Sales Analytics from Pre-Sell to Post-Sell
The market has become saturated with advertising platforms over the past 10-20 years. From streaming to social, cable to e-commerce, advertisers can have their pick of what audiences they want to target and how. So how do advertising platforms gain an edge on the competition? A huge advantage that modern ad sales teams have over […]
Turn Your Audience Into Revenue With Ad Sales Management from Salesforce
Making money is the easy part. Or it should be. Think about all the hard work that goes into creating quality, engaging content and publishing it to the world. How much effort does it take your team to get that content in front of an audience that wants to see it? Advertising drives cash flow […]
An Introduction to Salesforce Media Cloud
If you’re looking into onboarding Salesforce in your media company and are curious if Salesforce Media Cloud is the best option, you’ve come to the right place! I’ve spent the past 8 years building out Salesforce instances for media companies, and I’ll admit I was skeptical at first that Media Cloud could capture all of […]
Optimizing Data Analytics for Ad Sales is a Winning Strategy
So what do the Academy Awards and data analytics have in common? They are both very popular and highly valued in the media and entertainment industry. While the Academy Awards have been around for decades, data analytics is a relative newcomer that is transforming the media and entertainment industry landscape by providing powerful actionable insights […]