Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce

Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce

Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]

Your Dreamforce 2022 Recap: Salesforce Genie, Slack Canvas, and Being Back in SF

dreamforce 2022 recap from atrium

For the first time since 2019, Dreamforce was back in its fullest action, live in San Francisco — as well as streamed to thousands of us virtually via Salesforce+ for free. Dubbed a “family reunion,” Salesforce’s biggest annual event brought together Trailblazers, customers, partners, and friends. With it, as many surprises as you’d expect from […]

Why Experience is Key for CRM in Ad Sales

Why Experience Is Key For CRM In Ad Sales

Do you read your vehicle’s manual before you get into your car to drive to the grocery store? I bet the answer is no, right? Once you learn the fundamentals of the road and the basic functions of the vehicle, you’re likely to only use the manual when things go wrong. And that makes sense; […]

Leveraging Ad Sales Analytics from Pre-Sell to Post-Sell

Leveraging Ad Sales Analytics From Pre-Sell to Post-Sell

The market has become saturated with advertising platforms over the past 10-20 years. From streaming to social, cable to e-commerce, advertisers can have their pick of what audiences they want to target and how. So how do advertising platforms gain an edge on the competition? A huge advantage that modern ad sales teams have over […]

Turn Your Audience Into Revenue With Ad Sales Management from Salesforce

Turn Your Audience Into Revenue With Ad Sales Management From Salesforce

Making money is the easy part. Or it should be. Think about all the hard work that goes into creating quality, engaging content and publishing it to the world. How much effort does it take your team to get that content in front of an audience that wants to see it? Advertising drives cash flow […]

Is Media Cloud the Right Fit For You? Here’s the Answer

Is Media Cloud the Right Fit For You Here's the Answer.

If you’re looking into onboarding Salesforce in your media company and are curious if Media Cloud is the best option, you’ve come to the right place! I’ve spent the past 8 years building out Salesforce instances for media companies, and I’ll admit I was skeptical at first that Media Cloud could capture all of the […]

Optimizing Data Analytics For Ad Sales is a Winning Strategy

Optimizing Data Analytics For Ad Sales is a Winning Strategy

So what do the Academy Awards and data analytics have in common? They are both very popular and highly valued in the media and entertainment industry. While the Academy Awards have been around for decades, data analytics is a relative newcomer that is transforming the media and entertainment industry landscape by providing powerful actionable insights […]

The Most Intelligent Ad Sales Tech Stack for Your Sales Team

The Most Intelligent Tech Stack for Ad Sales

In today’s world, advertising and technology go hand-in-hand. From custom sponsorships to catered targeting, unique advertising offerings and vast media channels make a playground for advertisers. Because of this, the back-end technology that fuels ad sales teams is so important in order to keep up with an ever-changing, fast-paced industry. Whether a company is just […]

Quick Industry Perspective: Ad Sales

AD SALES (1)

Quick industry perspective: Ad Sales As digital ad spend continues to soar, how do publishers compete? Let us show you how you can maximize ad sales revenue as well as optimize account executives’ integration with agencies and advertisers through the use of predictive insights.