Do you read your vehicle’s manual before you get into your car to drive to the grocery store? I bet the answer is no, right? Once you learn the fundamentals of the road and the basic functions of the vehicle, you’re likely to only use the manual when things go wrong. And that makes sense; […]
The market has become saturated with advertising platforms over the past 10-20 years. From streaming to social, cable to e-commerce, advertisers can have their pick of what audiences they want to target and how. So how do advertising platforms gain an edge on the competition? A huge advantage that modern ad sales teams have over […]
Making money is the easy part. Or it should be. Think about all the hard work that goes into creating quality, engaging content and publishing it to the world. How much effort does it take your team to get that content in front of an audience that wants to see it? Advertising drives cash flow […]
If you’re looking into onboarding Salesforce in your media company and are curious if Media Cloud is the best option, you’ve come to the right place! I’ve spent the past 8 years building out Salesforce instances for media companies, and I’ll admit I was skeptical at first that Media Cloud could capture all of the […]
So what do the Academy Awards and data analytics have in common? They are both very popular and highly valued in the media and entertainment industry. While the Academy Awards have been around for decades, data analytics is a relative newcomer that is transforming the media and entertainment industry landscape by providing powerful actionable insights […]
In today’s world, advertising and technology go hand-in-hand. From custom sponsorships to catered targeting, unique advertising offerings and vast media channels make a playground for advertisers. Because of this, the back-end technology that fuels ad sales teams is so important in order to keep up with an ever-changing, fast-paced industry. Whether a company is just […]
Quick industry perspective: Ad Sales As digital ad spend continues to soar, how do publishers compete? Let us show you how you can maximize ad sales revenue as well as optimize account executives’ integration with agencies and advertisers through the use of predictive insights.
Webinar Predictive Analytics for Media Sellers: Maximizing Sales Performance Topics Include: Use case: optimizing sales performance Industry trends and observations How Salesforce enables actionable insights Roadmap: Tableau and Tableau CRM Defining your path: customer success stories Find out how media sellers are using analytics and AI to optimize the KPIs/metrics driving their business. Learn how […]