How to Predict Customer Lifetime Value With Intelligent Solutions
Authors: Trey Worley; Dr. Kenny Flagg; Paul Harmon; Corey Maxedon What is customer lifetime value supposed to measure? Customer Lifetime Value (CLV) has been a staple marketing concept for decades. In brief, it allows companies to assess the monetary value of a customer for the entirety of the transaction relationship. This entails a shift from […]
AWS re:Invent 2021: New Developments Lead to New Opportunities
Author: Jason Halpern, Christopher R. Barbour, Ph.D. AWS re:Invent returned to Las Vegas in person for its annual conference this past year. In addition to the return of large crowds, long-distance power walks and social encounters in the Vegas nightlife, it also brought announcements and discussions on both service announcements and use-cases being solved […]
Get to Know Atrium: John Gorup
What’s an average day at Atrium like for you? The strategy team at Atrium is an interesting hybrid of business expertise and technical knowledge. Primarily, my day-to-day job is to take care of our customers. I am normally assigned to one or two projects. My role on projects is a mix of business analyst, assistant […]
Benefits of an Employee Volunteer Program
Authors: Molly Emmett, Ann Cisney-Booth, Matt McGorrey, Emma Jacobs, and Nate Van Roosendaal Atrium’s Cultivate program is exclusively dedicated to donating time and expertise to nonprofit customers and charitable organizations. What types of efforts translate into time and expertise? Cultivate has three major focus areas: 1) technical expertise that we can offer in an at-cost […]
5 AI Predictions That Matter in 2022
If you’re like me, it feels weird to say that it’s 2022. I’m still slipping up and saying 2021 on occasion; who doesn’t? At some point, AI systems that mimic human behavior will need to start doing this as well if they want to sell the act! The chatbots of today have been known to […]
Recipe for Success: 5 Ingredients You Need to Create a Great Company Culture
Authored by: Adam Roark & Jess Cantu Creating a culture that is adaptive to the ever-changing workplace comes with an array of challenges. How exactly do we balance the quest to establish a unique office culture, a remote culture, and a global culture? And while championing the growth of our business? At the very […]
Everything You Need To Know About the Salesforce Gearset Tool
Gearset is one of the popular Salesforce DevOps tools these days. Its strength lies not only with the comparison of different types of code sources, but also in a user-friendly UI that is easy to understand. It can be connected to a DevOps repo like Azure and can compare the build with the selected Salesforce […]
Atrium’s Look Back at 2021: A Year of Massive Growth, Milestones, and Next Steps
Though many of the challenges from 2020 remained, 2021 gave us a near-fresh start — a move to a more hybrid reality, one step closer to normalcy, and all the exciting opportunities that come with in-person experiences. At Atrium, this past year has been more of a gift than a test, as we had record […]